Lifestyle apparel and footwear brand Converse appoints Society Hong Kong for social media

Specialist social media and digital content agency Society have been appointed by Converse for social media business following a competitive pitch.

With digital data-driven content marketing sitting at its core, Society has been rapidly gaining traction in Hong Kong market and across the Asia Pacific region. The agency which also won the content development and community management for Nike last month, have been engaged to deliver social media and digital marketing for the iconic Converse lifestyle apparel and footwear brand just a few short weeks later.

Penny Chow, Head of Society Hong Kong (pictured) commented, “At Society we are proud to offer a differentiated proposition in the Hong Kong market, so it is a very natural alignment to work with a brand that celebrates individuality like Converse.”

Chow continued, “We are really thrilled about this partnership. Converse is embracing the daring spirit of youth, just like the team here in Society. Our culture is bold and passionate and highly focused on delivering quality work for our clients.”