FCB Kuala Lumpur and RHB Bank celebrate Malaysia's Merdeka Day with a rap music video

RHB.jpgFollowing the success of the "Apa yang di tunggu- tunggu setiap kali Raya" film that garnered over 5 million views, FCB Kuala Lumpur and RHB Bank have continued their collaboration with a new film to celebrate the country's Merdeka Day.

Titled,"RHB Syukur Merdeka" the film is done in a style of a music video and blends together local rap sensation Altimet's hit song '"Syukur" (Grateful) with scenes of the nation's progress. Its upbeat and catchy delivery was deliberately designed to appeal and foster appreciation in Merdeka amongst Millennial Malaysians. Released on RHB's Facebook page three days ago the film has already garnered over 300,000 views and a host of positive reviews from Malaysians.

VIEW THE VIDEO
RHB2.jpgRHB3.jpg"Brands need to work at remaining relevant to their audiences, especially the younger set. To do so we must go beyond mere messaging and take on a behaviour that connects with them at an emotional level," said Abdul Sani Abdul Murad, RHB's Chief Marketing Officer

As part of the campaign, Malaysians were asked to contribute lyrics by sharing on Facebook what they are thankful for as Malaysians. Over a 1,000 submissions were received in the four days after the call for submissions were made earlier this month.

"We too are 'Syukur' for the opportunity to shake things up with RHB and create work that's both fresh for category and relevant for the current sentiment towards Merdeka," said FCB's Syed Ferohaizal, Associate Creative Director and Syahriza Badron, Senior Account Director.

Credits -
Chief Creative Officer: Ong Shi Ping
Associate Creative Director: Syed Ferohaizal
Art Director: James Voon
Copywriter: Kelvin Teow
AV Producer: Brandon Chai
Production Company: Chilli Peppers Film
Film Director: Wang Liang Wei
Producer: Fendi Harjoh/Mimi
Senior Account Director: Syahriza Badron
Account Manager: Eva Lim
Strategic Planning Director: Eldon D'Cruz
Clients: Abdul Sani Abdul Murad, Tunku Hazli Bin Tunku Tolha,
Mohd. Anwar Bin Mohd. Amin

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