Bold Media expands into APAC by opening an office in Singapore lead by Oliver Budgen

LR Oliver Budgen - Toby Hemming-Emilie Sharp - Tristan Tobin.jpgBold Media, has further expanded its relationship with MullenLowe Group, adding MullenLowe APAC to its exiting scope of work with MullenLowe Profero. The account win will see Bold grow its Sydney operations and open a Singapore office, further expanding the agency's footprint the advertising, media, adtech, and technology sectors.
Bold Media is tasked with managing B2B media relations, content creation and communications strategy and planning for MullenLowe Group businesses across the Asia Pacific region. In addition to adding MullenLowe to their client portfolio, Bold has picked up Asian contracts with mobile location and behaviour specialist, Blis, and high-quality digital display advertisers, Inskin, following a string of success with both businesses in Sydney.
Two new hires cement the business' growth, with Oliver Budgen (pictured above left) joining the team as Head of Asia to lead Bold Media's Singapore operations, while Emilie Sharp (second right) joins the Sydney office as Account Executive.
Bold Managing Director Toby Hemming (second left) says he's excited about the expansion of the team and its operations into the Asia Pacific region. "Since founding Bold in 2012, it's great to see the business growing through the dedication and hard work of our close-knit team. We pride ourselves on helping the region's most ambitious companies drive revenue through reputation, and this expansion is a product of that successful vision."
Wayne Arnold, Global CEO, MullenLowe Profero, says they need effective and agile communications frameworks to support the strong growth of the group's Asian operations: "Bold have been an important partner to MullenLowe Profero in APAC for over five years. They have consistently achieved great results, delivering insight and expertise that has proved invaluable for our business growth and ongoing success."
"It's therefore exciting to see their expansion into Southeast Asia to build out their capabilities further. MullenLowe Group are currently executing ambitious growth plans across Asia as recently seen in China and Japan, and Bold play a crucial role in this strategy".

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