BBDO Hong Kong partners with AIDS Concern

BBDO HK AIDS Concern Pitch Team copy.jpgBBDO Hong Kong has won the AIDS Concern business following a 4-agency pitch. AIDS Concern is the first non-government charity organization established in Hong Kong to address HIV-AIDS care.

BBDO will be responsible for delivering a 2-year campaign to achieve "TRIPLE ZERO" - Zero new infections, Zero stigma, and Zero AIDS deaths - through increased HIV-AIDS testing in Hong Kong.
Derek Chung, Program Officer at AIDS Concern, said, "BBDO Hong Kong's talent is so culturally diverse and just felt right for our creative brief. We are excited to see how this unique project will provoke discussion in the community."

JC Catibog, Managing Director of BBDO South China and Greater China Chairperson for Omnicom's OPEN Pride LGBT initiative,* said, "We have the highest admiration for the work AIDS Concern does as an organization, and are humbled by the opportunity to accelerate understanding, acceptance and most importantly - action, in promoting HIV-AIDS testing and sexual health in Hong Kong"

After taking home multiple awards for their work with the Hong Kong Society for Community Organization (SoCO) - including 2 Gold Effies and a shortlist at Cannes Lions -  BBDO Hong Kong is extremely proud to partner with an organization to help shed light on yet another critical issue in their city.

* OPEN Pride LBGT -  An Omnicom initiative dedicated to promoting acceptance and advocacy; creating opportunities for leadership, visibility, community involvement and networking for our employees and allies within Omnicom's Lesbian, Gay, Bisexual and Transgender, or LGBT+, community; an initiative that fuels the personal growth, organizational inclusion and business success for all.
 

1 Comments

tommy duck said:

Interesting choice of image - directly associating AIDS with the LBGT community feels a bit dated.

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