Publicis Shanghai’s print campaign promotes the Xiaomi Mi Kids GPS Smart Watch alert system

In China, there was no proper efficient technical alert system to prevent children being abducted to rural areas or becoming organ trafficking victims or going missing in the confusing urban jungle, only 0.1% children have found their way home. That’s why people appealed to the Chinese government to help with an alert system, hence the Xiaomi Mi Kids GPS Smart Watch was launched and Publicis Shanghai’s campaign helped to promote it.

Credits – Copywriters: Nokkia Wang, Jackie Zhang, Lydia Whittle. Art Directors: Aly Wang, Jared Yang. Creatives: Sheena Jeng, Bruno Bertelli. Creative Director/Art Directors: Will Tao, Zoe Zhao, TT Zhou. Creative Director/Copywriter: Roc Zhao. Illustrators: Sheng Qiang, Hui Yao. Retouchers: Junhao Liu. Nan Fei Wang.