Gary Tranter co-founder/group ECD of Arcade Singapore to head up Film & Photography Jury for the Singapore Crowbar student awards
The Merry Adventures of Gary Tranter co-founder and Group Executive Creative Director of Arcade Singapore and Crowbar Head of Film & Photograph Jury for the Singapore Crowbar student awards.
In line with the “Fairy Tales Do Come True” theme of Crowbar Awards 2017, Tranter has his own tale to tell.
“I got my very first job by lying.”
Tranter laughs as he recalls being rejected from countless agencies, before convincing a particularly opportunistic ECD that he could draw storyboards.
“Of course they found out I couldn’t draw!” Tranter quips. “But thankfully, a couple of CDs offered to teach me how to survive in the creative industry.”
After years of learning from his gang of mentors, Tranter was finally out of the woods. He was crowned Executive Creative Director at the tender age of 26. He has made his mark in almost every Asian market and nabbed numerous awards from Cannes to One Show. Today, he is the co-founder and Group Executive Creative Director of Arcade Singapore.
Joining Tranter at the Crowbar Awards jury table are his co-judges for the Film & Photography discipline: Gerard Fitzgerald (Song Zu, Music Composer), Claire Davidson (Facebook, Executive Producer), Geoff Ang (GeoffStudio, Director) and Matt Cullen (Arcade Singapore, Founder & Group Executive Creative Director).
From its commencement in 2001, the Crowbar Awards has since become a leading award show for budding creatives to showcase their best ideas. The show now attracts over 1000 entries from local, regional and international tertiary institutions. This includes entries from the US, UK, Australia, Germany, New Zealand, China, Hong Kong, Malaysia and Singapore. This year, Crowbar has opened up to attract a wider range of categories entries, spanning across disciplines such as Advertising, Branding, Design, Digital, Film, Innovation and Technology, and will be judged by leading industry creatives, clients, and specialists.
The Crowbar Awards is organised by the Association of Accredited Advertising Agents Singapore (4As).
Call-for-entry is open until 28th July 2017. The competition is open to students of all faculties in local and overseas institutions. Details for The 24-Hour Challenge will be announced in August.