Christina Vacharanetr to take on managing director role of MEC and Maxus’ NewCo Thailand

Christina Vacharanetr has been appointed Managing Director of the newly combined MEC and Maxus ‘NewCo’ agency in Thailand when it launches in January 2018.

Vacharanetr (pictured) has been Managing Director for MEC since 2015, after four years working as Managing Director for Maxus.

Tim Castree, CEO of MEC and NewCo commented, “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so this news is very exciting for us. Under Christina’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Thailand a formidable future-facing agency.”

Vacharanetr led Maxus between 2011 and 2014 and became Managing Director for MEC in 2015. She has vast knowledge of advertising and communication as well as the experience of having handled many major accounts for more than 21 years in media and communications. This includes global brands such as Colgate, L’Oréal, Mercedes Benz, Danone, Unilever, Ford, Rolex, Unicharm, Amway, Pepsi and local brands such as, TMB Bank, The Minor Food Group, Nokscoot and Muang Thai Life Assurance.