Cheil Kazakhstan creates sleep less succeed more print campaign for MacCoffee
July 14 2017, 9:10 am | | 3 Comments
There is something in common between the greatest minds, discoverers, creators, composers, and inventors of history. And is not only about their natural talents or their musical compositions, inventions, creations, etc, they left us behind their lives. The common thing was their hard work! The short time they dedicated to sleep, and the long time they dedicated to make things happen – “Sleep less. Succeed more.”
Cheil Kazakhstan’s campaign features famous names from history to promote MacCoffee.
Credits – Creative (Art Director/Copywriter): Juan Pablo Valencia. Accounts: Timur Grigoryev. PR: Mirlan Telebarissov. Food Empire KZ (MacCoffee): Natalya Ustyantseva, Alexandr Galaev.
3 Comments
spanish guy doing a totally westernised campaign for kazakhstan in kazakhstan….
of course…makes perfect sense.
first lion at cannes…..go go go
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The premise doesn’t make sense: if you’re sleep deprived or have less sleep, you’re less productive. The creatives are trying a different direction, hoping it’ll get recognized at Cannes. But the premise is factually wrong.
And doing ads for coffee is like doing ads for condoms: they’re most likely a scam.