Blk J Singapore lands five new business wins

Six-month old independent Singapore agency, Blk J, has announced five recent new business wins – Singapore Week of Innovation & Technology 2017 (SWITCH 2017), UnionPay, SPH Radio, Grab and The Learning Lab.

Commenting on the new wins, Blk J Co-Founder and CEO, Rowena Bhagchandani said, “The team at Blk J is thrilled and encouraged by the new wins. We want to thank the clients for entrusting their businesses and projects to us. And in the months to come, we hope to let the work do the rest of the talking.”

Blk J will be leading the charge for Switch, presented by SGInnovate and will be rolling out a regional brand campaign for UnionPay International covering 10 markets.

For SPH, Blk J will be helping to launch Singapore’s first personal and business finance radio station and the agency is the Agency of Record for the Learning Lab.

General Manager of SPH Radio, Sim Hong Huat was “impressed by the level of original and innovative thinking the BLK J team showed during the pitch process and we are confident our new brand is in good hands.”

“BLK J and The Learning Lab share the same DNA. Both are committed to helping their clients achieve lasting success in the marketplace and in life.” said, Eleanor Tan, Marketing Head of The Learning Lab.

BLK J already works on StarHub and the service industry assignment for the Singapore

Tourism Board. The agency also recently concluded an integrated and data-driven campaign for Grab. Launched in late November 2016, the creative shop is founded by Rowena Bhagchandani, Joji Jacob, Khalid Osman and Lester Lee. Collectively the foursome has won 24 Cannes Lions in the last seven years, including 10 for StarHub.