July 2017 Archives

5 (1).jpgAustralian comedy writer/director Alex Weinress, with the support of Sydny-based Filmgraphics, has created a comedic promotional film aimed to increase submissions into London International Awards.

LIA is currently accepting entries. The judging of the awards will be held 29 September to 07 October 2017 in Las Vegas.

The 90-second film features the comedy duo from Boomshaka - Guy Edmonds and Matthew Zeremes who play the roles of deluded ad agency executives pitching a marketing campaign to LIA.

Kelly Huang.jpgOmnicom Media Group has appointed Kelly Huang as CEO of Omnicom Media Group Taiwan. Kelly replaces Elle Huang, who has resigned from her role as CEO after more than 7 years of service with the group. Huang joins from MEC Taiwan where she was the Managing Director and drove the agency to be No. 1 RECMA ranked agency in Taiwan on the back of building a strong reputation for creativity and effectiveness, particularly within the digital landscape.
Huang will lead Omnicom Media Group Taiwan with a mission to continue the digital transformation of the network and adding best-in-class technology and data analytics to leverage the opportunities of an everchanging marketplace. Both OMD and PHD will be reporting to her.
Doug Pearce, CEO, Omnicom Media Group Greater China said, "Kelly knows the Taiwan market very well and fully understands the expectations of clients and the need for enhancing strategic, digital and data capabilities to drive higher levels of performance for our clients' businesses. We are fortunate that our network has the reputation, teams and clients in place to be able to attract a leader of Kelly's calibre."
Screen Shot 2017-07-28 at 11.50.19 am.jpgTo celebrate National Orgasm Day, online sex toy retailer Lovehoney launched its popular 'Bunnies' TVC via London agency Brave, into the Australian market.

The spot first aired in the UK last year.

The UK sex toy retailer is seeking to share its unique brand of sexual happiness to Australian shores, after seeing exponential growth here since setting up a warehouse in Brisbane, facilitating super-fast delivery. Lovehoney is one of the only sex toy retailers to advertise on mainstream television.

Waterfall.jpgWhen your eyes are tired and exhausted - use SuperOptic moisturizing eye drops and look at the world with fresh eyes as shown in GForce/Grey Kazakhstan's print campaign.

Credits - Creative Director: Yevgeniy Kostylev. Art Director: Sergey Kurilenkov. Copywriter
Yevgeniy Kostylev. Managing Director: Julia Tushina. Account Director: Zhanar Zaynullina.
Hong Kong Airlines_2.jpgFollowing DDB Group Hong Kong's appointment to handle the launch campaign for Hong Kong Airlines' entry into the North American market, the agency has released a launch campaign featuring homegrown hero, the Academy Award winner and martial artist, Jackie Chan

The campaign promotes the non-stop daily service between Vancouver and Hong Kong international airports.

Central to DDB's campaign is a dynamic, fast-paced tvc starring Chan. Directed by David Tsui and Anthony Ng, the advert is crafted through a series of point-of-view shots - placing the unknowing viewer in Chan's shoes to experience the joys of Hong Kong Airlines' superior service, celebrity-style. The tagline, 'We treat everyone like a celebrity, including celebrities', comes into its own when the point of view is revealed as belonging to Chan.

Carlsberg Smooth Draught.jpgCarlsberg teamed up with OMD and Clear Channel to combat the heat in Singapore with their latest creative OOH campaign - Counting down to the smoothest hour.

The execution, aimed to marvel the crowd with its innovative sampling concept, features the first-in-market countdown beer dispenser along the buzzling streets of Somerset. The custom built 2.2m tall dispenser features a digital countdown timer that brews anticipation among the public and urge them to countdown with Carlsberg to the smoothest hour, enjoying a can of the premium delight as the dispenser opens up at 1pm and 6.30pm respectively. Expect an overwhelming response from a crowd of beer lovers as Carlsberg unveils a promise of a thirst quenching smooth textured ice cold beer.

Talha Bin Hisaam.jpgBBDO Indonesia has appointed Talha Bin Hisaam to Head of Planning, further bolstering the planning department.

Bin Hisaam (pictured) joins BBDO from Ogilvy & Mather Pakistan where he led an aggressive new business strategy in addition to his Head of Planning duties. He was responsible for Nestlé's dairy and nutrition portfolio that included Milo, Nido, Bunyard, Cerelac, Lactogrow and Nan, providing strategic counsel on initiatives such as U4HK and 'Start Healthy, Stay Healthy.'
Mercedes_Masterpiece 1.jpgBBDO Malaysia has helped Mercedes-Benz Malaysia launch their 10th generation E-Class; a luxury sedan that integrates technology with sophistication and art.

The launch campaign involves a series of artworks created to reflect the car's agility, dubbed a 'Masterpiece of intelligence', through the use of long-light exposure techniques. As a result, 'The Masterpieces of a Masterpiece' showcase was born.

Columbus wins digital duties for Lafarge Malaysia

Abdullah Alkury_Columbus Malaysia.jpgColumbus Malaysia has been appointed for digital duties for Lafarge Malaysia Berhad, a blue-chip company in the Malaysian construction industry. Columbus is tasked with social media management, digital media planning and buying, as well as website development and maintenance, effective immediately.

"Having been in Malaysia for more than 60 years, Lafarge is indeed a well-known, trusted brand within the construction businesses. On the back of this success and as we continue to grow our business, we are diversifying and expanding into the consumer segment. So we are looking into refreshing the brand as well to connect with the masses," said Tolga Pekel, Vice President of Marketing and Pricing, Lafarge Malaysia.

"Columbus has demonstrated its digital capabilities that resonate well with Lafarge's vision. That said, what we also appreciate is that they went out of their way to conceptualise creative content, presented an original and exciting idea - in particular the colourful cement and concrete truck design project that was rolled out to spread happiness around the city as part of Lafarge's Happiness in the City campaign - and how they amplified that creativity through the effective use of digital. We feel their innovation and agility would add value to our business growth," he added.
Hero Maestro Edge.jpgFCB Ulka recently created a spot for Hero Motocorp's exclusive men's scooter - Hero Maestro Edge. The ad featuring Ranbir Kapoor, showcases the 'stylish' and 'hatke' personality of the Maestro Edge.

The film spins a tale of Ranbir and the adventures he embarks on with his Maestro Edge. Ranbir stops by his girlfriend's house to pick her up, but to his surprise is greeted by her little brother instead. Unlike the usual kid next door, this young brother turns out to be a tough nut to crack. Ranbir asks him if he would grant him the permission to meet his sister in a funny yet sarcastic manner and the boy takes it quite seriously. From here on we see Ranbir trying to impress the boy and prove that he is in fact worthy of his sister. Ranbir reflects his personality onto his Maestro Edge and uses it to make his mark on the young, impressionable boy.

TRACK logo.jpgOrchard Turn Developments has appointed TRACK Singapore for creative duties to manage integrated advertising communications for ION Orchard.

Jointly owned by CapitaLand and Sun Hung Kai Properties, ION Orchard forms part of an upscale retail and residential development in Singapore's popular Orchard Road district. Recognised by Forbes as one of the top shopping destinations in the Lion City, ION Orchard is home to some of the world's top luxury, fashion and lifestyle brands.

Four days left to enter LIA; deadline Mon, Jul 31

LIA Logo.jpegThere's only four days left until the 31st July (next Monday) deadline for this year's London International Awards. You can enter the awards HERE.
All companies and/or individuals involved in the creative process are eligible to enter. Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August 2017.

LIA does not charge late fees. For more information on submissions and eligibility: LIA Entry Kit.

To view the LIA jury: LIA 2017 Jury.

To view all categories and requirements: LIA Categories.

If you require a deadline extension: info@liaawards.com.
Stpehen de Wolf (L) and Evan Roberts (R).jpgAustralia: Clemenger BBDO, Melbourne has announced the promotion of Stephen de Wolf (left) and Evan Roberts (right) to executive creative directors following the recent departure of chief creative officer Ant Keogh.

Currently the world's two most awarded creative leaders, Roberts and de Wolf's appointment will see them take leadership of the agency's stellar creative department alongside creative chairman, James McGrath.

Having led by example during their time at Clemenger BBDO Melbourne, the pair's leadership of a number of the agency's most important clients and the nurturing of the internationally acclaimed creative department, the decision was an easy one.

Subbaraju Alluri: Postcard from Singapore

Subbaraju Alluri b&w.jpgFor the benefit of adfolk considering a move to the Singapore market , Subbaraju Alluri, Grey Group, Area Director and CEO for Singapore & Thailand (pictured) discusses why Singapore is a home worth earning.

What seems like a lifetime ago, I left a little place called home and traveled far and wide to a land that was a hybrid of both, city and country. I gave up countless comforts to come here and start from scratch.

And here's why I never regretted it even once.

If you've shared a journey like mine, I need say no more. But for the benefit of those who haven't, let me break down Singapore's charm, bit by bit.

The story of how I fell for Singapore, oddly enough, began before even getting here. And that's because Singapore made sense. Living here made more sense than most places. Everything I read had done a good job of tempting me. And when I reached, what happened was like a surgical strike on any doubts I had left.
Havas Group Greater China Management Group Photo.jpgContinuing its "Together" strategy, Havas Group has announced that it will further integrate the management structure of its Greater China operations to create a simple, unified and client centric organisation.

Havas' existing executive leadership team will all assume additional duties. Mason Lin, currently Havas Creative Greater China Chairman, will be appointed Chairman of Havas Group Greater China. Karl Wu, currently Havas Media Greater China CEO will take on the role of CEO of Havas Group, Greater China while Donald Chan, currently Havas Creative China CEO will be appointed CEO of Havas Group, China. The appointments are effective immediately.

The centralised structure in Greater China with singular leadership across all the brands follow the March announcement of a global restructure in which the creative and media businesses became business units under one regional P&L. The announcement also saw a number of new Group roles including the appointment of the then CEO APAC Havas Creative Group, Mike Amour, to become Chairman & CEO Havas Group APAC.
Crowbar Call for Entry Reminder.jpgDue to overwhelming response, the call-for-entry deadline for Singapore Student Crowbar Awards 2017 has been extended to 4 August 2017. Interested participants have one additional week to pull out their best work and compete for a shot at realizing their own fairy tales.

This competition is open to students of all faculties in local and overseas institutions. Submit your work here, and you can also find out more about the various disciplines, award categories, as well as submission requirements too.

From its commencement in 2001, the Crowbar Awards has since become a leading award show for budding creatives to showcase their best ideas. The show now attracts over 1000 entries from local, regional and international tertiary institutions. This includes entries from the US, UK, Australia, Germany, New Zealand, China, Hong Kong, Malaysia and Singapore. This year, Crowbar has opened up to attract a wider range of categories entries, spanning across disciplines such as Advertising, Branding, Design, Digital, Film, Innovation and Technology, and will be judged by leading industry creatives, clients, and specialists.

The Crowbar Awards is organised by the Association of Accredited Advertising Agents Singapore (4As).

Call-for-entry deadline is now 4 August 2017. The competition is open to students of all faculties in local and overseas institutions. Details for The 24-Hour Challenge will be announced in August.
Felicia sml.jpgMcCann Worldgroup has hired Felicia Hutabarat as its new Creative Director. Reporting to Vishal Mehta, Managing Director of McCann Worldgroup Indonesia, Hutabarat will oversee creative output and drive innovation for the agency's clients, which include Wyeth, Nestle, Maybelline and Asian Paints.

Hutabarat (pictured) joins McCann Worldgroup with more than 10 years of experience in the industry. She moves from Publicis Indonesia, where she held the role of Associate Creative Director. Over the course of her career, Hutabarat has worked with a list of clients that spans both consumer and corporate, ranging from Nescafe and Mini Cooper, through to Citibank, HSBC Bank and Bayer.

Her work has been recognised both internationally and in Indonesia with accolades from Adfest, Spikes, New York Festival, AdStars and Citra Paiwara.
Merkle  Sokrati.jpgDentsu Aegis Network has announced it has signed a definitive agreement to acquire Sokrati, India's leading data-driven performance marketing and analytics agency, launching Merkle in the country - the first launch of the global data-driven performance marketing agency in the Asia Pacific region. Post-acquisition, Sokrati will be rebranded as Merkle | Sokrati, further scaling Dentsu Aegis India's data and performance marketing offering.

Founded in 2009, Sokrati is headquartered in Pune and employs a staff of 120 digital marketing professionals. The company develops its integrated marketing offering with the help of data analytics, CRM based marketing and the integration of offline data and hyperlocal marketing, with a focus on the automotive, telecommunications and banking and financial services sectors. It offers digital and performance marketing with deep specialisation in e-commerce, with service lines encompassing search and performance, social, retargeting, display and video production, and product ads.
david shaw.jpgDDB Group Singapore has appointed David Shaw as Chief Strategy Officer to head its brand consulting and planning divisions.
Shaw (pictured left) was a copywriter and creative head at Saatchi, JWT and BBDO in Singapore and Canada, then became a regional marketer and marcom leader at HP and Lenovo, before co-founding a Challenger brand consulting practice trained by and aligned with Adam Morgan of 'EatBigFish'. The move signposts DDB's drive to move upstream towards being a marketing agency.
"I've been a fan of DDB for a long time - huge respect for what David and Neil have accomplished at the agency - so it was hard to resist the call. But what struck me when I got here is how tightly knit Jeff, Melvin, Chris and the teams are. You need that trust and collaboration to scale your success in these challenging times," said Shaw.
ABInBev.jpgAB InBev has chosen Wieden+Kennedy Delhi for creative duties for two of its brands in India - Budweiser and Haywards 5000. The agency will work on the strategy and integrated creative duties of both brands.

"It's an exciting opportunity to get to work on two iconic beer brands that have helped define and shape culture in their own unique ways. We look forward to further strengthening their legacy within the ever so thirsty Indian market", said Sidharth Loyal, Managing Director, W+K, of the win.
Nick_Handel.jpgNick Handel is Chief Executive Officer at MRM//McCann Singapore and will lead the Digital Jury at this years Singapore student Crowbar Awards.

In line with the "Fairy Tales Do Come True" theme of Crowbar 2017, Handel has his own fable to tell.

A Long, long time ago Handel was a medieval history student pursuing a career in the field of journalism. "I was a graduate trainee who slept on my brother's bedroom floor," Handel remembers wistfully. "I simply couldn't find a job I saw myself doing for the rest of my life. I even tried pursuing the law industry. That didn't work out. I couldn't find the right fit anywhere. My schoolmates seemed to be having better luck than me and that made me even more anxious." Handel grew increasingly troubled with each passing day of him lying on that cold hard floor.
He knew he wanted to be a part of something big; he longed for a career that could one day change the way the world worked. He was relentless in his hunt. Until he received an invitation into a field he never thought could fulfil his ambitions.
Scoot image (Permitted On Board).jpgFollowing the merger announcement of Singapore air carriers TigerAir and Scoot, a new multi-platform campaign takes to the skies today.

Developed by Publicis Singapore, "Permitted On Board" is a campaign that launches Scoot into 35 new destinations while challenging the conventional budget-airline notion: low-cost means low expectations.
Sanjeev Jasani.jpgCheil India has been appointed as digital agency for Signutra and Groviva brands. Cheil India won the business after a multi-agency pitch.
Modi-Mundipharma has partnered with Signutra Inc, a USA based Health and Nutrition company to launch range of products in the field of medical nutrition. Signutra's portfolio has evidence-based premium medical nutrition products, developed in co-operation with a Fortune 500 company based in the USA and produced in a state-of-the-art manufacturing plant. Modi-Mundipharma initially has launched three products i.e. Groviva, Maxvida and Vidavance in Child, Adult and Diabetic segment respectively in South India and will be launching Pan India soon.

"The Health and Nutrition industry is poised at an inflection point with stupendous market potential and overall growth. The changing environment and lifestyles have made Indians understand the benefits of nutraceuticals. Signutra Inc. is a global expert in health and nutrition. We are proud to be partnering with them in their journey to create awareness about growing nutritional needs in India. Our philosophy of technology + creativity will be put to use with some stunning work for Signutra. Look forward!" added Sanjeev Jasani, Head - Digital, Cheil India (pictured).
Ferju.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

Winner: #ISeeYou. Financial entities are so formal and it's amazing that this case use musical power to highlight its client's relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best. READ MORE...

BBDO Malaysia launches 'Heels of Steel' initiative

Heels of Steel 1 copy.jpgBBDO Malaysia has launched their 'Heels of Steel' initiative - a series of talks by prominent leaders aimed at inspiring and accelerating the progress of women in the workplace.
The series will feature one speaker per quarter, and the first session kicked off with a talk by Jasmine Lee, Chief Marketing Officer of U Mobile, recently named "Asia's Most Influential CMO" at the 24th World Brand Congress.
Open to all, men and women, and free of charge, attendees will hear from some of Malaysia's most successful and influential leaders, demonstrating that anything is possible.
New Stars 2016.jpgAd Stars has announced that 70 junior advertising professionals have been selected to participate in the 2017 New Stars AD competition, which runs during Ad Stars 2017 from 23rd to 26th August.

Of 35 teams - an increase from 26 teams in 2016 - there are 12 from Korea, 15 from Japan, 2 teams from the Philippines, 2 from Bulgaria, 2 from Poland, plus 1 team from Hungary and 1 from China.
Shohei Sawa.jpgAOI Pro. has named Shohei Sawa as the new President of AOI Asia Thailand. A member of the AOI Pro. Group, the Thai branch of AOI Asia, handles the advertising content production in the Greater Asian market.

In addition, AOI Asia Thailand relocated its office to a new larger space in an area considered to be a hub in Bangkok for the creative industries to further strengthen its local advertising content business in Thailand. A new AOI Asia logo will be launched in August.

Sawa (pictured), who has lived in Southeast Asia for the past 4 years, has extensive experience in the entertainment content industry and the wide and often unique varieties of media and channels that are used to deliver messages. Building upon this experience, Sawa aims to further his understanding of the media environment and customer needs in Southeast Asia, and to move people's heart through high quality production.
2D Display Unit Image.jpgForevermark is the diamond brand from The De Beers Group of Companies. Each Forevermark Diamond comes with a promise that the diamond is beautiful, rare and responsibly sourced. Hence, less than one percent of the world's diamonds are eligible to be inscribed with the Forevermark icon and unique inscription no. For the brand's Annual Forum held in Kolkata in July 2017, Forevermark Diamonds partnered with DDB MudraMax to dazzle their visitors with a seamless use of technology in the various sections of the event.

The agency created a wall called 'The Forevermark Journey' that took the onlookers through the wondrous journey of a diamond from a mine to someone's finger and gave an animated explanation to the viewers about how brand selects its diamonds. A brilliant marriage of interactive technology and animated content, coupled with sound design took the viewers through the process. This first of its kind, custom made 'Forevermark Journey' wall was essentially a normal printed wall, with each design element loaded with projection mapping and armed with different micro sensors to track the movements of the audience and display the content. Forevermark will be showcasing the same wall at IIJS, Mumbai from 27th July to 31st July 2017.

Team VML at the Adobe Experience Forum 2017.jpgVML Singapore, was named the '2017 Adobe SEA Partner of the Year', at the Adobe Experience Forum 2017 in Singapore, yesterday. VML has won this award, second year in the running. The accolade recognizes VML's continued success in leveraging the potential of the Adobe Marketing Cloud, in order to develop and deliver unparalleled customer experiences for its brands in the Asia Pacific region. It is another feather in the agency's cap, as VML had recently also been awarded Most Innovative Mobile Experience at the Adobe APAC Partner Forum in February 2017, for their work with Ford; and India Digital Marketing Partner of the Year 2016 in the Government and Public Sector Category.

Wieden+Kennedy Shanghai wins BMW China

BMWLOGO.jpgBMW China adds Wieden+Kennedy Shanghai as a creative partner after a year-long multi-agency pitch.

Aside from brand's current digital agency Interone, W+K Shanghai will be responsible for a variety of digital creative work including marketing campaigns and platform development for BMW China.

W+K Shanghai will dedicate its strong creative expertise, provocative creative ideas and the iconic storytelling to help further drive BMW's brand excellence through digital communications in China.

"BMW is one of the world's great brands. We're proud to be partnering with them in China and share their ambition of delivering breakthrough creative work that elevates the brand to new heights in this market," said Bryan Tilson, Managing Director of W+K Shanghai.

LIA extends entry deadline to Monday 31 July

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgLIA has extended its deadline to the new date of Monday, 31 July.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August  2017.
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.



Under-Armour-women.jpgUnder Armour has launched Unlike Any, its newest global marketing campaign via agency Droga5 New York. Through collaboration with spoken word artists, the campaign celebrates and honours the unprecedented achievements of female athletes that rise above gender comparisons and stand on their own as marvels of athletic prowess.

To accomplish this, Unlike Any shines a light on the remarkable talents of six Under Armour athletes including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand's newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn's Unlike Any film will premiere in Fall 2017. 

Hong Kong.jpgBBC Advertising has launched an inaugural partnership with Brand Hong Kong, running a digital branded content series on BBC.com.

This multi-media content series has been created to publicise the 20th anniversary of the establishment of the Hong Kong Special Administrative Region.

Nishi Suri.jpgCheil India has been named as the integrated communication agency for UC News. The account was awarded to Cheil after a multi-agency pitch.
UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is major product of UCWeb Inc. - a business within Alibaba Mobile Business Group. UCWeb's flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.
Tamara Ingram.jpgJ. Walter Thompson Company has introduced Pangaea, an internal AI solution that allows anyone in its global network to ask questions and get answers from any of their 12,000+ colleagues around the world.

Built by J. Walter Thompson Worldwide, Mirum, and Swiss AI specialist Starmind, Pangaea puts together neuroscience and AI development in a self-learning network that helps employees unlock the vast knowledge that exists within the network.

Employees can ask any question on the platform anonymously - whether it's about a campaign, a client, a sales lead, or even the best place to host a business lunch. As employees respond, Pangaea logs and rates the quality of the answers. Learning who is best equipped to tackle certain questions and what existing answers offer the best solution, Pangaea provides faster and more accurate solutions for similar questions that may be posed in the future.
Starhub1.jpgStarhub2.jpgStarHub on Racial Harmony Day presented its latest video in a series of annual National Day campaigns to celebrate unity in diversity in Singapore. The campaign, created by Blk J DDB Singapore, juxtaposes excerpts from Martin Luther King, Jr's "I Have a Dream" speech with monochromatic snippets of people delighting in the bond of racial and religious harmony, StarHub's 1.5-minute video entitled #RegardlessofColour recollects the day-to-day realities which are familiar to Singaporeans.

"The harmony we enjoy today does not come easily," said Mr Howie Lau, Chief Marketing Officer, StarHub. "This year, we want to pay tribute to everyone for working tirelessly to build and safeguard our way of life. This video, graded in black and white, is our way of encouraging all to unite as #OneNationTogether, regardless of race, language or religion."

Babies.jpgDogs.jpgTo stand out in a fiercely competitive marketplace, JBL needed an idea that had its own clear voice. A distinctive visual identity that would communicate the auditory benefit of its noise-cancelling headphones in a dramatic way, both instantly and effortlessly.
Cheil Hong Kong's 'Block out the chaos' illustrates the intolerable noise that can be avoided, thanks to JBL's noise-cancelling headphones.
From crying babies and barking dogs to screaming wives and daughters, these striking compositions conveyed the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL's noise-cancelling headphones.

Credits - ECD: Paul Chan. CDs: Lili Jiang, Ivan Au. Copywriters: Paul Chan, Lili Jiang, Keith Liu. Art Directors: Ivan Au, Toby Hong. Illustrator: Illusion Bangkok
Happiness Works.jpgIn 2014, when setting up in Vietnam, Happiness Saigon promised to lead the industry by leading the way.

Through its Creative Connectivity vision, the agency has since then garnished a solid reputation in Vietnam and South East Asia; its work has been recognised by several international juries, and it was named 3rd most creative agency of Vietnam in 2016.
Camille.jpgCamille Marotte has expanded his representation with the global boutique production company The Sweet Shop to include parts of Asia, with a focus on China and Japan, as well as North and South America.

The move comes in the wake of increasing demand for the Paris-based director's distinctive work in these regions. A style known for its naturalistic and cinematic feel, Marotte comes with an impressive resume of many different projects that combine his skills as a director, cinematographer, photographer and motion designer.

Marotte (pictured) said, "When I started working with The Sweet Shop I was really surprised by the genuine feeling I had to be part of a worldwide family. They always had a desire to develop and push me forward to increasingly ambitious projects, so it's natural for me today to expand my role and be a stronger part of this family."
Be more human.jpgRED2 Digital has been appointed as Reebok's social media agency for six markets across Southeast Asia. This includes all social media responsibilities for Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.
Wagga Wagga.jpgFollowing a multi- agency pitch, DDB Mudra West has won the branding and communications services for Wagga Wagga Cooking Oil. The account is being led by the agency's Mumbai office and is spearheaded by Shally Mukherjee, Senior Vice President & Business Partner, DDB Mudra West.

Wagga Wagga gets its name from the Wagga Wagga region in Australia, from where the cooking oils are sourced and brought to India. The company's factory is located in the pristine fields of Wagga Wagga. There is minimal human intervention in extraction and transportation of the oil, so that the goodness and purity of the source is retained. There are also no chemicals added in the oil. Coming from a place where the air, soil and water are pure, brings the brand to their tagline 'Purity, straight from the source'.

Saharath Sawadatikom.jpgThe Bangkok Art Directors' Association (B.A.D) has announced Saharath Sawadatikom, Managing Director, Creative and Partner, CJ Worx as the 33rd President of then Bangkok Art Directors' Association.

The B.A.D, Thailand's longest running creative competition of 33 years organizes a variety of activities in order to add value to Thailand's advertising industry. B.A.D aims to create opportunities for which professionals in the industry can sharpen their skills and broaden their visions, while also promoting the creativity of the new generation. It strives to strengthen the network support and relationship within the industry to raise Thailand's advertising standard to be more competitive on the international level.

Sawadatikom (pictured) is an award-winning creative with multi-discipline advertising background. He started his career at OgilvyOne Bangkok in 1989 and then joined Results Advertising under Ogilvy group, Wunderman and MRM respectively. He is one of the most award-winning creative in the industry. He brought home Thailand's 1st Grand Prix from Cannes Lions 2017 and received 2 Grande from AdFest. In total, he has earned more than 400 award tallies from both local and international award shows including Cannes Lions, D&AD, The One Show, Clio, New York Festival, London International Advertising, Midas, Epica, Spikes Asia, AdFest and many more. He was invited to be a jury regularly in numerous local and international award shows. And he was in Cannes Lions' jury for 3 times.
Nakamura & Chansrakao.jpgDentsu X Thailand, has named Sarnchatt Chansrakao as its new CEO, succeeding Mitsuyuki Nakamura who takes up his role as Managing Director of Global Business Center of Dentsu Inc. in Japan and Global Vice President of dentsu X, effective immediately. The streamlining of organizational restructure is a transformative step to strengthen new approach focusing on "Experience Beyond Exposure," empowering the agency to excel in the digital economy.
Rebecca Liu.jpgPublicis Communications has promoted Rebecca Liu to Director of Communications for Greater China. In her new position, Liu (pictured) will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Liu will also serve as Chief Marketing Officer at Saatchi & Saatchi Greater China and will continue to report directly to Michael Lee, CEO of Publicis Communications Greater China.

Over a career that began in marketing and PR roles at well-known multinational corporations and then transitioned to focus on global 4A advertising agencies, Liu built her 13 years of professional marketing and communications experience. Upon joining Saatchi & Saatchi in 2010, she set about building a corporate communications team from scratch and went on to lead that team win team to win the "In-house PR Team of the Year " award from PRWEEK Awards Asia in 2014. Liu then went on to be recognized individually as "In-house PR Person of the Year " in 2015 by PRWEEK Awards Asia, the only representative from the Greater China region to receive such an award. That same year, she was also recognized as one of Campaign Asia's "40 under 40" marketing personnel of the year. Through her strategic planning and team's deft execution, Saatchi & Saatchi has built and maintained a reputation as one of the industry's hottest creative agencies, winning nine "Creative Agency of the Year" awards over four consecutive years.
QQ Alert.jpgBy deep-learning the transformation pattern of facial features, QQ Alert and Tencent Shenzhen, China have mastered the latest face recognition technology. The system is able to simulate a person's appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased.

Magnum Fashion Show.jpgXenium Digital India and Magnum have teamed up to launch an 'Augmented Reality Fashion Show' to showcase animals on the cat walk along with models.

The tiger, panther and cheetah walked together with celebrities like Bipasha Basu, Mallaika Arrora and Suzzane.


Delicia Tan + Jamie Read.jpgEdelman has promoted Delicia Tan and Jamie Read to newly created Managing Director positions in Singapore in a move to deepen its sector expertise and strengthen its client leadership bench. Both Tan (pictured left) and Read (right) report to Amanda Goh, CEO of Edelman Singapore.
Tan has been named Managing Director, Client Growth and Innovation, and is charged with strengthening and diversifying Edelman Singapore's major client relationships across the agency.
xiaomi rural.jpgxiaomi urban jungle.jpgIn China, there was no proper efficient technical alert system to prevent children being abducted to rural areas or becoming organ trafficking victims or going missing in the confusing urban jungle, only 0.1% children have found their way home. That's why people appealed to the Chinese government to help with an alert system, hence the Xiaomi Mi Kids GPS Smart Watch was launched and Publicis Shanghai's campaign helped to promote it.

Credits - Copywriters: Nokkia Wang, Jackie Zhang, Lydia Whittle. Art Directors: Aly Wang, Jared Yang. Creatives: Sheena Jeng, Bruno Bertelli. Creative Director/Art Directors: Will Tao, Zoe Zhao, TT Zhou. Creative Director/Copywriter: Roc Zhao. Illustrators: Sheng Qiang, Hui Yao. Retouchers: Junhao Liu. Nan Fei Wang.
Paul Chan new.jpgThe Clio Awards judging will be held in China next month and before it begins Clio took a closer look at the Chinese market in this article.

Next week, Clio Award jury members will be arriving in Sanya, China to begin judging this year's crop of submissions. Although the aim is to take people out of their offices and conferences rooms to limit distractions and put all focus on the work at hand, the location this year has special significance given China's strong push to have not just a financial impact on the globe, but a creative one as well.

As Clio president Nicole Purcell stated when the judging location was revealed last March, "It is impossible to ignore the thought-provoking, imaginative and beautiful work happening in Asia. The creative buzz in China is something we at Clio saw as a wonderful chance to celebrate. This is an opportunity to assemble leaders from the global creative community in the region to further conversations and camaraderie that will act as inspiration for future work."

Although a global leader in social, mobile, and e-commerce thanks to home-grown giants like Tencent and Alibaba, Chinese advertising is still regarded a nascent industry, with Western ad firms venturing there just 25 years ago, after business privatization reforms. More recently, young executives trained at large multinationals have begun opening small, edgy creative shops, like W, The Nine, and Karma, infusing more Western strategies and pop culture into their campaigns.

K2 2.jpgHSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge.

Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.

Creative Director: Stephen Prior.
Art Director: Ji Hyun Song.
Copywriters: Peter Moyse, Young Soo Park.

Maurice Wee.jpgMaurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account. An experienced and dynamic creative, Wee (pictured left) will oversee concept development processes of the creative teams. Johri is an insights-driven, culturally attuned marketing communications specialist, with a passion for distilling complex business, consumer and channel strategies.

In their new roles, Wee will report to Marthinus Strydom, Executive Creative Director (GSK), Grey Group Singapore, who he previously worked with at BBH, while Johri will work with Neil Cotton, Chief Strategy Officer, Grey Group Singapore.
MASAKO OKAMURA.jpgDentsu Aegis Network Philippines' Aspac Creative Communications has appointed Masako Okamura Executive Creative Director.

Okamura (pictured) is the first international Executive Creative Director to be considered for overall creative leadership of Aspac. With a strong legacy of creating maverick work as an indie shop, Aspac has seen exponential growth in the last few years with major account acquisitions Ginebra San Miguel, GlobeMybusiness, and LBC, and the consolidation of its Honda, Pocari and Mandom business before joining the Dentsu Aegis Network.

"The Philippine advertising landscape has changed dramatically in recent years and to stay ahead of the curve demands aggressive re-invention to keep relevant. Aspac has always been entrepreneurial and nimble, shapeshifting to capture emerging opportunities. With a solid roster of accounts in place, Aspac is now poised to create tectonic shifts in the market with Masako's daring brand of leadership. "We are very excited that she will be joining us," said Miguel Ramos, chairman of Aspac Dentsu Aegis Network Philippines.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks what's in a name?

If you're a copywriter, chances are that at some point in your agency life you have been dumped with the responsibility to 'come up with a name'. This can be a relatively straightforward task of submitting a few suggestions, to a long drawn out process which can start to drive you nuts (assuming you're not that already).

It depends on the client and project. Is it a new product name? A feature or ingredient? Some of the worst experiences can be with property names, where the brief is "Give us a list of 100, and we'll shortlist that to 90 to submit to our CEO." It can be a total nightmare whereby you unearth every possibility. From names that mean what it does, the two words combined approach: Easyfil, Ultrashine or Eversoexpensive. Sort of thing. To more evocative names, designed to conjur up and inspire a mood or lifestyle. 'The Amalfi'. 'Santorini.'
Russell Hopson HRC.jpgThis week, M&C Saatchi has welcomed Russell Hopson into the newly created role of group managing director in its Australian business. Hopson's remit spans the M&C Saatchi Group where he will support the leadership teams across the advertising, communications and production businesses.

Says Jaimes Leggett, CEO, M&C Saatchi: "Russell is a coup for M&C Saatchi. He's whip smart, great around the work and a brilliant leader. We went to market looking for the best in the business and I believe we've found it. Russell's appointment brings incredible experience to our already formidable leadership team."
AD STARS 2017 EXECUTIVE JUDGES PANEL DISCUSSION.jpgAd Stars has named over 30 judges representing 20 countries, who will fly to Busan, South Korea in August to judge the 2017 Ad Stars Awards from 21st - 23rd August.

This year's judges are:

Jody Xiong, Founder & Chief Creative Officer at The Nine
Steven Marolho, General Manager at Moving Picture Company
Yi Shen, Chairman at WMTAD Advertising Group
Krystie Koh, Managing Partner, Operation & Production Director at TSLA China (The Secret Little Agency China)
Yuxin Cao, Baidu Search Cmopany Marketing Department Business Ecosystem Deputy Manager at Baidu
Yan (Cindy) Chen, Partner & Chief Strategy Officer at Focus Media Group
Screen Shot 2017-07-12 at 7.13.43 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Asterio Gutiérrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.) READ MORE...
Conrad Tallariti - Amnet GM SEA.jpgAmnet, the programmatic agency for Dentsu Aegis Network, has appointed Conrad Tallariti to a new role as General Manager for Southeast Asia, overseeing offices in the region. The newly created role will lend strength to Amnet's rapid growth since its inception in 2014 which has seen the agency expand from one to six offices in Southeast Asia and Hong Kong. Tallariti (pictured) will be responsible for driving performance across five offices including Indonesia, Malaysia, Singapore, the Philippines and Thailand. He will lead four key teams - client servicing, product development, analytics, and marketing and report to Anna Chan, Regional Managing Director at Amnet.
Tallariti said of his appointment: "I am excited to be a part of the programmatic industry which is where the future of media is headed. The team at Amnet has demonstrated their expertise attaining great success over these four years and I look forward to working closely with each team member to keep the momentum. Over the next two years my goal is to position the agency as the best in class in the region, helping our clients buy effective, brand safe media through our innovative and unique tech stack."
FWD Insurance.jpgSaatchi & Saatchi Singapore sets up hidden cameras to reveal the awkward questions asked on a first date in a spot for FWD Insurance.

CTX 1.jpgCho Tot is the biggest online classifieds site in Vietnam. It helps sell everything from baby's products to cars. Cho Tot Xe (in Vietnamese, the word "cho" means "market", "tot" means "good, and "xe" means car) is its site dedicated to car sales. There are over 22,000 cars of various brands and types sold on the site.

In promoting Cho Tot Xe's diversity of cars, The Purpose Group brought the "cho" to life in Hanoi. They made a one-of-a-kind market for Hanoian men to explore. In this mini market, they stocked it up with all the familiar items sold at any typical market. What is unfamiliar though is that every item represents a brand and type of car.

MWG Malaysia Next Image.jpgMcCann Worldgroup Malaysia has become the first office outside of Japan to launch McCann's Millennials programme, to be known in the market as 'McCann Next'.

The agency experienced dramatic growth in 2016, with key new business wins including Celcom, Petronas (below-the-line), and 11 Street, and has been building on this momentum, transforming its positioning with several senior hires and new offers such as Truth Studies on Youth and Malaysians, as well as McCann Live, a proprietary social listening tool.
Joseph George (Joe).jpgJoseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has decided to move on from the network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client management and Leadership roles locally, regionally and globally, he now plans to pursue what he calls "his big dream".
Alex Leikikh, Global CEO, MullenLowe Group, said, "Joe has made such a huge contribution to the MullenLowe Group network during his 26 years within the organisation that it really is with a heavy heart that we say goodbye to him. During his recent tenure, Joe has led MullenLowe Lintas Group to huge success within India, across the APAC region and on a global stage. The agency has been credited with many firsts for India including, the best new business performer for 4 years in a row, the number one Creative Agency in the World by WARC 100 (twice), consecutive double-wins at 4A's Jay Chiat Awards and runner up for AdAge International Agency of the Year 2015. On behalf of the entire MullenLowe Group network I would like to take this opportunity to sincerely thank Joe who has built and led our business in India and South and Southeast Asia so successfully. He leaves behind a great team, legacy and business poised for even greater future growth."
Jose Leon.jpgIndigo Consulting India has appointed Jose Leon as President to lead its Digital Design and Build vertical. Leon comes in from Adobe, where he was responsible for the Digital Marketing business across multiple domains in BFSI, Retail, Education, Automotive, among others, in collaboration with digital agencies.
Digital Design and Build typically comprises consulting to implementation, and continous innovation of clients' large scale digital transformative projects. In his new role, Leon (pictured) will have the advantage of the Strategy, Technology, Project Management, Delivery and Operations functions reporting directly to him, across the agency's Mumbai and Delhi offices. He will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting, and will be based out of the Delhi office.
Huy Anh Le.jpgKit Ong.jpgThe Purpose Group Vietnam has promoted Huy Anh Le to Executive Creative Director. Huy Anh was previously creative director. He joined The Purpose Group 13 months ago.

Huy Anh Le (pictured top) said, "I'm super eager to get my brain and hands dirty creating the next chapter of works that deliver on the high standard of creativity I adhere to, and quench the entrepreneurial thirst that runs through my veins. All can only be possible with the support and guidance of The Purpose Group's partners and talents."

Ong, who now takes on the role of Chief Creative Officer (pictured bottom), said, "Huy Anh has demonstrated his ability to lead our passionate creative department to charge ahead with work that resonates with the local audience, and solves clients' problems. He has the desire to constantly push for work that works, and that augurs well for the growth of our ever expanding company.

Ad Stars 2017 logo.jpgAd Stars has unveiled this year's finalists selected from a total of 21,530 entries - up from 18,063 entries last year. The festival recruited 210 online judges from 62 countries who selected just 1,799 finalists.

From Asia, Dentsu Japan leads the way with 77 finalists, followed by Ogilvy & Mather Japan with 68, BBDO Bangkok with 61 and Ogilvy Thailand with 55.

"It's hard to believe how quickly our awards show has grown since we first launched in 2008. We received over 21,500 entries to the Ad Stars Awards, which shows our mandate of being a global awards show that is free to enter and committed to 'creativity for good' is resonating with creative communities around the world. I'm especially proud of the diversity of entries and judges we have attracted this year," says Eui Ja Lee, Co-chair of the AD STARS Executive Committee.
8308c5acf353c89efc9f2419c33c6c0e.jpgAnthony Ortuso tells Campaign Brief about a man from Ohio who accidentally tweeted a complaint about his pants to his creative agency, Dublin-based Rothco (@rothco) rather than the intended American clothes manufacturer (@RothcoSupport). In a rapid response, Rothco took the subject of ill-fitting pants very seriously, launching a full campaign for poor Andy.

Within a day of accidentally receiving the tweet from Andy they had organised a radio campaign to run on his local radio station in Ohio, composed a charity song and made a music video, and just last night took over a billboard in his local town centre.

LISTEN TO THE SPOT - Pants For Andy.wav
Sumanto Chattopadhyay.jpgSumanto Chattopadhyay is to take on the role of Chairman and CCO at Soho Square shaping its culture and reputation, and leading it through its next phase of growth in India.

Part of Ogilvy since 1993, Chattopadhyay (pictured) has helped build brands like Dove, Pond's and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. This, while also contributing to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy.
Chattopadhyay has won international and national advertising awards year after year at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. In 2017, his campaigns for Star Plus swept the Kyoorius Awards. In 2016, he won AME awards for his Diu Tourism campaign. In 2015, he won a Cannes Health Lion for the filaria eradication campaign he developed for the Government of India. In 2014, his Twitter-based initiative CleftToSmile for Operation Smile India won a Gold and Silver at Cannes and picked up the highest award at Kyoorius. In 2012, his work on iFOLD was recognised at Cannes. And in 2010, his campaign for The Economist won a Cannes Lion and other international awards.
The Clan.jpgGOVT Kuala Lumpur has been rebranded as The Clan, effective immediately. Due to a shift in Malaysia's business direction, GOVT Kuala Lumpur and GOVT Singapore have parted ways. Casey Loh has also resigned as a director of GOVT Singapore. The Clan will continue to operate under the stewardship of Casey Loh and Syed Nasir.

It's business as usual for The Clan as they continue to operate out of its Sri Hartamas office and continue to serve its current stable of clients through its growing talent pool. Beyond the name change, The Clan is also aiming to introduce new business processes to meet the demands of an evolving digital landscape.
Gary_Tranter.jpgThe Merry Adventures of Gary Tranter co-founder and Group Executive Creative Director of Arcade Singapore and Crowbar Head of Film & Photograph Jury for the Singapore Crowbar student awards.

In line with the "Fairy Tales Do Come True" theme of Crowbar Awards 2017, Tranter has his own tale to tell.

"I got my very first job by lying."

Tranter  laughs as he recalls being rejected from countless agencies, before convincing a particularly opportunistic ECD that he could draw storyboards.

"Of course they found out I couldn't draw!" Tranter quips. "But thankfully, a couple of CDs offered to teach me how to survive in the creative industry."
OgilvyIndia CCOs.jpgFollowing the appointment this week of Sonal Dabral as Group CCO and Vice Chairman at Ogilvy India and the resignation of National CD Rajiv Rao, the network has restructured it's creative leadership.

The new, integrated creative leadership structure at Ogilvy India sees six new chief creative officer appointments. Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia today announced:

·      Ajay Gahlaut is named Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India.
·      Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha have been elevated to Chief Creative Officers, Ogilvy West.
·      And, Mahesh Gharat and Azazul Haque are named Chief Creative Officers, Ogilvy South.
hv9OOLwjWqD9TQdFHSFudIQQopOBbuPoBXngRLzhjFY.jpgMeat and Livestock Australia (MLA) has launched a new brand platform for Beef via The Monkeys, that repositions Australian Beef as 'The Greatest Meat On Earth'.

The new platform evolves from the previous 'You're Better on Beef' platform by tapping into the latent emotional connection Australians have with Beef, in order to ignite passion for the product, inspire meal ideas and increase consumer consideration.

The first integrated campaign for the platform will deliver this message in a new online content piece and TV commercials that use an original song, "The greatest song on earth", to remind Australians of the greatness of Beef.

Ben Welsh and Tara Ford.jpgDDB Sydney has hired Tara Ford (right) out of TBWA Melbourne as executive creative director.

Ford joins DDB Sydney in this newly created role off the back of amazing growth for the agency, including consolidating McDonald's and winning the Virgin Australia account.

Over the past four years Ford has won a total of 16 Cannes Lions, including a Grand Prix and 11 shortlists across five different campaigns.
Rajesh Gangwani, Managing Partner of JWT Mumbai.jpgJ Walter Thompson has been appointed to handle the creative duties for Morphy Richards. The agency will lead the development of all the brand campaigns for Morphy Richards in India. The account will be handled out of the agency's Mumbai office.
In addition, JWT design has also won the brand identity and packaging mandate for the brand.
Commenting on the association, Anant Bajaj, Joint Managing Director, Bajaj Electricals said, "We're delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT's work stood out from the first moment itself. I'm sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team."
Flipkart.jpgBarely six months since it launched an integrated campaign to promote its fashion category, Indian e-commerce giant Flipkart is now back with the second phase of the campaign. While the first phase focused on pitching Flipkart Fashion as the one-stop place to spot and buy the latest trends, the second phase will focus on Flipkart helping people to "Be trendy always".

Fat-Chance-article.jpgBy Jordan Alexander Davies

I'm not super prone to taking a stance, and my intention is not to push an opinion. I'm simply looking to guage the temperature on a hypothetical situation I've been mulling over the last couple days.

There was an article in Australian newspaper The Daily Telegraph on Wednesday. The headline read: Fat Chance of Being Healthy: Young Aussies only have themselves to blame. It was followed by an infographic featuring a bunch of statistics, which presumedly were intended to reinforce the headline. Here's a sample:
37% of 16- to 24-year olds consume alcohol at levels posing a lifetime risk to health.
11% of 12- to 17-year-olds used illict drugs in the past 12 months.
37% of males and 21% of females aged 16 to 24 are overweight or obese.
16.8% of secondary school students in Australia are attracted to people of the same sex as them or both sexes.
So here, in 2017, we have a publication that - for all intents and purposes - is suggesting same sex attraction and bisexuality is an unhealthy lifestyle choice that negatively affects the health of our youth. A suggestion that I'm really not stoked about because I personally do not believe that a boy liking another boy (or any of the other non-heterosexual combinations) is A) a choice, and B) going to give him a "fat chance of being healthy".

MullenLowe Group acquires salt communications

L-R Marianne Blamire, Nicky Young.jpgMullenLowe Group has announced the acquisition of the strategic communications and PR agency salt.
salt was founded in 2000 by Andy Last and Richard Cox together with founding employee Nicky Young (pictured right). It is a multi-award winning agency with offices in London and Singapore. salt works with multinational companies including Unilever, ManpowerGroup, Givaudan and Ferrero, blending their corporate and consumer communications, enhancing their external reputation and promoting internal alignment to drive sales. Much of its work is focused on delivering meaningful and measurable social impact with iconic brands including Lifebuoy, Axe, Andrex and Hunter boots.
Churchill.jpgMozart.jpgThere is something in common between the greatest minds, discoverers, creators, composers, and inventors of history. And is not only about their natural talents or their musical compositions, inventions, creations, etc, they left us behind their lives. The common thing was their hard work! The short time they dedicated to sleep, and the long time they dedicated to make things happen - "Sleep less. Succeed more."

Cheil Kazakhstan's campaign features famous names from history to promote MacCoffee.
Credits - Creative (Art Director/Copywriter): Juan Pablo Valencia. Accounts: Timur Grigoryev. PR: Mirlan Telebarissov. Food Empire KZ (MacCoffee): Natalya Ustyantseva, Alexandr Galaev.

Veerataecha.jpgY&R has named Oliver Kittipong Veerataecha in the newly-created role of President, Y&R Thailand. He is promoted from Chief Strategy & Innovation Officer, and Head of Strategic Brand Consultancy Unit 'ENERGY'.

Veerataecha (pictured) will lead agency vision and strategy, while still heading up strategic planning on key existing and new clients. Renowned as an outstanding brand strategist and mentor in the region, he has been instrumental to Y&R's growth and driving the network's proprietary research. In the new role, Veerataecha will continue to lead Y&R's University outreach, attracting and nurturing great talent, plus overseeing internal training and alignment amongst various departments.

Veerataecha will also work closely with Sanjay Bhasin CEO Southeast Asia, on acquisitions and the development of new growth engines for Y&R.

"This is an exciting juncture of my new role at Y&R Thailand, which is already recognized as one of the country's best agencies. Major business wins, more focus on the importance of brand asset data (BAV), strategy and technology, plus plans for growth via acquisition and expansion of agency capabilities are attractive opportunities and challenges we look forward to embracing," said Veerataecha.
Screen Shot 2017-06-22 at 7.50.54 am-thumb-350x171-257393.jpgCarla Serrano, the chief strategy officer for Publicis Groupe, looks right at the camera and declares that "Marcel"--the internal communications platform that the group will spend the next year developing--will be "the first ever professional assistant that uses AI and machine-learning technology." So begins the "video heard 'round the ad world," during which Publicis chairman and CEO Arthur Sadoun sent shockwaves through the industry with the announcement that his team would forego any award shows or industry events for 2018 in an effort to funnel all of their creative and financial resources into this new system. For most viewers, it was this--Sadoun's claim of event abstinence--that raised their eyebrows. But for Mark Sylvester, community strategist for J. Walter Thompson, it was the "first ever" assertion that rang loudest in his ears.

"I grinned when I watched that video," says Sylvester. "I thought, 'You guys, this is not an easy problem to solve.'" And he would know, you see, because he had already done it. Click to continue reading...

Jake + Josh's D&AD New Blood Diary #1

34935817894_9f78a801f6_o (1).jpgJake Blood and Josh Thompson, creative team at CHE Proximity, Melbourne won a Wood Pencil at the recent D&AD New Blood Awards, held in London. Here the team recap the night, ahead of the D&AD New Blood Academy which starts next week.

7:30pm: Dear Diary, Just got to the opening drinks for the ceremony. They're handing out free Pimms. These things are delicious.

8:31pm: The awards ceremony is about to kick off, keen to get into it.

8:32pm: Technical difficulties - microphone isn't working.

8:34pm: It's still not working. The people behind the control panel are losing their minds. We're having a great time.

Suya Kim joins MSL Singapore as new MD

Suya Kim.jpgPublicis Communications' team in Singapore, MSL, has appointed Suya Kim as Managing Director. Kim will focus on new business development, brand leadership and working with the rest of Publicis Communications in transforming the PR agency's offering. She will report to Publicis Communications Singapore CEO Lou Dela Pena and work closely with MSL Asia President, Glenn Osaki.

Prior to her appointment to MSL Singapore, Kim served as managing director of Essence Burson-Marsteller Malaysia, where she is credited for adding a number of global brands to the company's retainer portfolio. Among those were GSK Consumer Healthcare that include 10 category-defining brands under four business units as well as corporate communications, in addition to LINE, Baxter, Turkey Tourism, Hong Kong Tourism, Shire, CIMB Group, SEEK Asia (JobStreet/JobsDB), DKSH, and GetResponse. In Edelman Korea, she headed Healthcare practice where she quadrupled the team's revenue within two years.
Hamam1.jpgHUL & Ogilvy Mumbai have launched a new campaign for Hamam - #GoSafeOutside. Hamam is a staple in 8 out of 10 households in Tamil Nadu. Hamam is a tradition handed down from mother to daughter, mother-in-law to daughter-in-law. Hamam, with the goodness of Neem has been protecting generations from skin damage. 


LIA extends entry deadline to Friday, 14 July

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgThe London International Awards has extended its entry deadline to the new date of Friday, 14 July.

To view all of LIA's categories and requirements: visit LIA categories here. LIA does not charge late fees. For more information on submissions and eligibility: visit LIA Entry Kit here. If you require a deadline extension: info@liaawards.com.


LIA's recent decision to introduce 'Regional of the Year' awards in addition to its global 'Of the Year' awards, will see regions recognised on a point system and will be awarded to companies that score high enough. The regions recognised will be: Oceana (Australia, New Zealand), Asia, Europe, Middle East/Africa, North America, and South America.
Pyush & Rao.jpgPiyush Pandey (pictured left) is Executive Chairman and Creative Director at Ogilvy South Asia here he pens a personal letter on Rajiv Rao's (right) move into film making following the appointment this week of Sonal Dabral as Group Chief Creative Officer.

"It is not at all easy for me, as I inform you that Rajiv Rao moves on from Ogilvy India to become a film maker. It has been Rajiv's dream to make films for the last four years. I have nothing but a deep sense of gratitude to Rajiv, that he respected my request to stay on to help make a better and stronger Ogilvy. There are not too many in this business who make a sacrifice of this magnitude.

Vivi + Manolis.jpgOgilvy & Mather Hong Kong has appointed two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI.

As Head of Creative Technology, Perrakis (pictured right) will be working with Ogilvy creative teams to combine innovative ideas and business solutions to successfully connect with people via technology. With over 15 years of experience in creative media and technological innovation which includes software and hardware R&D, Perrakis has spent the last eight years working in Hong Kong, most recently at DDB, before joining Ogilvy. Perrakis co-founded the 'Crafted By My Heart' app that allows users to customise jewellery based on their heartbeat and which landed a top 10 spot in Creativity Online's Top 20. He has also received local and regional recognition through his work on Coca-Cola glass AR adventures and the 'I'm Amazing' campaign for McDonalds Hong Kong.
NuWorks DeepDive Team.jpgNuWorks Interactive Labs  Manila recently launched DeepDive, an innovative pre-testing process that mines insights from Filipino emotions to inspire creative content.

DeepDive helps eliminate subjectivity in the content development processes by combining Electroencephalogram (EEG) testing which measure brainwaves, Eye Tracking, Facial Recognition, and traditional qualitative interviews to truly determine how consumers feel towards a communication material.

J. Walter Thompson India wins 93.5 Red FM

Joy Chauhan, Managing Partner, JWT Delhi.jpg93.5 Red FM has handed its creative duties to J. Walter Thompson India.

Talking about the new association Nisha Narayanan, COO 93.5 Red FM said, "We welcome JWT Delhi as our brand partners for the Red FM Network. We were really impressed with JWT's young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at Red to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of 'Brand Red'. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration."
Nusasiri.jpgNusasiri is a premium property brand name that emphasizes each resident's health, but only a few people are aware. How does CJ Worx Thailand make Nusasiri known as the leader in healthy living, which is the only brand that has health centers, organic fields, and a comprehensive healthcare system?

MarkTutssel-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, global chief creative officer, Leo Burnett and worldwide creative chairman, Publicis Communications.

Winner: Absolut Vodka "Equal Love". This is a brand living its purpose. This brave film is a testament to the core beliefs of freedom, equality and sustainability that have been at the heart of the Absolut ethos since its origin in 1879. A beautiful cinematic metaphor, "a never-ending kiss" is a universal symbol for acceptance and love, and a salute to equality. The production values, choreography and music are impeccable, demonstrating the level of film craft we've come to expect from BBH London. READ MORE...
Vandana Verma.jpgPublicis Communications has launched Arc Worldwide, Publicis Groupe's brand activation and experiential shopper agency, in India. Arc will work closely with all Publicis Communications India agencies - The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup.
Arc Worldwide specialises in creating shopper interactions with brands. Its expertise lies in crafting ideas that move people to like, share, participate, advocate and explore, thereby moving them to purchase. Arc in India will provide clients with the same core expertise through acts and activations, events, exhibitions, shopper and rural marketing and retail design across metros and smaller towns and cities.
Speaking about the launch of Arc Worldwide, Saurabh Varma, Chief Executive Officer, Publicis Communications India, and Leo Burnett South Asia, said, "Arc Worldwide is a critical piece in our ambition for Publicis Communications in India. Arc will create more momentum for our 'Power of One' platform. With Arc Worldwide we hope to create meaningful ACTS for our clients using data and technology."
Coleman Logo.jpgGeometry Global Japan has been appointed brand agency for Coleman Japan.

In Japan, Coleman is known as a leading innovator and provider of outdoor products. It has helped people have fun and make memories by providing the gear integral to their outdoor experiences. In order to further enhance its brand value and broaden the country's camping market, Coleman called for a pitch and decided to partner with Geometry Japan.
Eric Thain, Emma Jenkins.jpgLewis has announced a number of structural changes to the company's APAC management team. The changes are designed to accelerate growth in China, as well as further develop the global agency's digital and integrated marketing communications business in the region.
In China, the company has hired ex-Red Bull brand chief, Eric Thain, (pictured left) to leads its Shanghai office. With a strong background in content marketing and digital, Thain's brief is to firmly establish Lewis as a go-to agency for brands in China looking for cutting edge content and digital marketing solutions.
Ted Lim.jpgThe Association of Accredited Advertising Agencies of Hong Kong (HK4As) - the Kam Fan Awards has opened its call for entries.
Like every year, the Kam Fan is a benchmark by the HK4As to attest the best works of the year in the Hong Kong market. This year the Kam Fan Committee is aiming to push even higher. A revised set of categories and rules have been designed to uplift the standard of works to raise the Kam Fan bar to encourage more quality works and participation in more areas. For details of 2017 Categories, please visit here.
Since it was first organized in 1984, the Kam Fan Award has grown from strength to strength, and is highly regarded as the "Grand Prix" of the Hong Kong advertising industry. To maintain the high standard of the Kam Fan show, and its awards much coveted accolades, the HK4As invites highly reputable ad luminaries to be on the jury. This year the Kam Fan Jury Chairman is Ted Lim, Chief Creative Officer of Dentsu Aegis Network APAC. Lim (pictured) will lead 6 other international judges on the panel.

Cheuk Chiang photo.jpgThis year's Spikes Asia Festival will bring a carnival of creative learning to the Asia Pacific region with a reimagined content programme. New and inspirational workshops, talks and events, including - The Masters of Creativity, In-Focus, Market Focus, Tangrams Effectiveness@Spikes, Innovation and Makers programmes along with Spikes Asia Brand Breakfasts powered by Edelman and TechTalks sponsored by Omnicom will take place across a variety of stages.

Speakers now announced include: Angela Lee, the reigning ONE Championship Women's Atomweight Champion who brings her unbeaten status to the stage with Evolve MMA; Ringmaster of Cirkus, Marko Klijn, showcasing what it takes to give animation a real and handcrafted feel; Main Monk, Victor Knaap who leads the direction of MediaMonks as a global creative production partner and Gianni Gurnani Gigi Giubilee, Drag Queen / Creative Director shining a new lens on the meaning of talent and the concept of a 'cultural fit'.
Amer Jaleel.jpgWidely known as India's no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore for creative duties. What began as a pitch process for two verticals quickly went on to the entire Quikr group portfolio and Mullen Lintas has now been appointed to handle all the verticals.
Commenting on the win, Amer Jaleel, Chairman and Chief Creative Officer - Mullen Lintas (pictured) said, "What's different about Quikr is their approach to the entire category. It's not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and is allowing us to create some interesting pieces of work that will create engaging conversations."

Vineet Sehgal, CMO, Quikr said, "Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keep up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger, passion along with their innovative line of thought."
Tribal Worldwide Hong Kong logo.jpgAllianz Global Investors (AllianzGI) has appointed Tribal Worldwide Hong Kong to lead the development and execution of the international investment fund manager's regional content marketing strategy.

Covering Hong Kong, Singapore and Taiwan, DDB Group Hong Kong's digital arm will set out to make investment insights and commentary more accessible for people from all walks of life, and establish new targeted channels to engage with both existing and potential new investors.

"Brands simply cannot afford to ignore the importance of content marketing as a channel to discover, build and monetise their target markets," said Leo Tsui, Head of Tribal Worldwide Hong Kong. "It's also a fantastic opportunity for AllianzGI to introduce their products in a more relatable way," he added.

The campaign will enter each of the three markets with a localised theme to empower everyday consumers to make smarter investment choices. From news analysis to lifestyle topics from an investment point of view, the customised content strategies and user-flow designed for each market covers a wide range of subjects.
Rana Barua and Raj Kurup.jpgA decade after having set up Creativeland Asia's Founder & Creative Chairman, Sajan Raj Kurup has announced a strategic move to evolve Creativeland from a communications company into a complete creative eco-system by investing in creating a group that will have a formidable presence across all key strategic creative marketing verticals.
To lead this new group, he has brought Rana Barua on board as Chief Executive Officer. Barua (pictured left) will work closely with Kurup and will lead this new group structure that looks at making quantum leaps across its marketing services offering for clients.
SonalDabral 2017.jpgAs widely speculated by Indian advertising insiders since the announcement of his departure from DDB Mudra Group, Sonal Dabral is indeed heading to join Ogilvy India

It was announced this afternoon that Dabral is joining as Group Chief Creative Officer and Vice Chairman, Ogilvy India.

Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: "I am delighted to welcome back Sonal Dabral to Ogilvy India as Group Chief Creative Officer and Vice Chairman. This is a first-time designation at Ogilvy & Mather in keeping with Sonal's stature. Sonal was my first partner in building the creative reputation of Ogilvy India as it stands today. I am sure we will have a great partnership again to take Ogilvy to even greater heights."
Menon, Krishna, Brownrout.jpgThe Ad2Pro Group has named Vikram Menon President of Global Operations. Menon (pictured left) comes to The Ad2pro Group from OgilvyOne Worldwide and Neo@Ogilvy, where he was President and India Country Lead for the last four and a half years. Concurrently, co-founders Gopal Krishnan (pictured centre) and Todd Brownrout (right) rise to Executive Chairman and CEO, respectively. As Executive Chairman, Krishnan will continue driving technology innovation and corporate strategy and development while as CEO Brownrout will lead overall Ad2pro Group management and operations.
MullenLowe Group Japan.jpgMullenLowe Group has announced the creation of MullenLowe Group in Japan.

The new hyperbundled agency has been created from the existing footprint of the MullenLowe Profero Tokyo office which launched in Japan in 2005. The hyperbundled agency will be composed of three MullenLowe Group agency brands: MullenLowe Tokyo, MullenLowe Profero and MullenLowe Mediahub.

The launch of MullenLowe Group Japan is the latest step in the building out of MullenLowe Group's hyperbundled model in key markets, and follows on from the creation of MullenLowe Group China last week and the integration of operations in New York and London over the last 12 months.
Rohit Ohri.jpgGSK Consumer Healthcare has appointed FCB India to their Horlicks account. They will now lead creative communications and IAT (integrated agency team) process for the iconic brand.

Rohit Ohri, Group Chairman and CEO, FCB India (pictured) said, "This opportunity to partner GSK on brand Horlicks is a dream come true for us at FCB. Very rarely do agencies get to work on a heritage brand which after more than seven decades of existence, still defines its category. We are truly excited by the possibilities of brand Horlicks and look forward to working with the marketing team to write a whole new defining chapter in its history in India."

Jayant Singh, Global Lead, Nutrition & Digestive Health Category, GSK Consumer Healthcare said, "As leaders in nutrition, we are continually looking to innovate, delivering the best products based on science and the needs of the consumer. In keeping with the constantly evolving market conditions there is a need to adapt to connect with the new age consumer. We decided to reset our communication to best support Horlicks, challenging ourselves to ensure that we have the best insights, creativity and talent in line with our brand strategy as we embark on a new phase with the Horlicks brand."

J Walter Thompson Delhi wins The Times of India

Joy Chauhan, Managing Partner, JWT Delhi.jpgThe Times of India has appointed J Walter Thompson India as its creative partner. The business was awarded after a highly contested multi-agency pitch. The account will be handled out of the agency's Delhi office.
J Walter Thompson will handle all mainline advertising and services including the digital mandate for the largest selling English language publication in the country by being its strategic and creative partner.

Joy Chauhan, Sr. Vice President & Managing Partner, J Walter Thompson Delhi (pictured) said, "The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand's contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand."

Blk J Singapore lands five new business wins

BLK J group.jpgSix-month old independent Singapore agency, Blk J, has announced five recent new business wins - Singapore Week of Innovation & Technology 2017 (SWITCH 2017), UnionPay, SPH Radio, Grab and The Learning Lab.

Commenting on the new wins, Blk J Co-Founder and CEO, Rowena Bhagchandani said, "The team at Blk J is thrilled and encouraged by the new wins. We want to thank the clients for entrusting their businesses and projects to us. And in the months to come, we hope to let the work do the rest of the talking."
Help a celeb.jpgD&AD has revealed the winners of the 2017 New Blood Awards, of which nine are from Asia.

Singapore has five Pencils including 2 Yellow, 2 Graphite and 1 Wood. Malaysia has 2 Pencils, 1 Graphite and 1 Wood. Hong Kong and the Republic of Korea have 1 each, a Wood and Graphite respectively.

Yellow Pencils were awarded to "Help a Celeb" for Nanyang Academy of Fine Arts Singapore and "Perspectives" for Nanyang Polytechnic Singapore.

Graphite Pencils were awarded to "Fleshed Out" for LASALLE College of the Arts Singapore, "Museum of Mood" for Jonathan Lee Singapore and "Squarespace - Ain't No Time Theme" for Sookmyung Women's University in the Republic of Korea and "Stardust - A Squarespace Template" for Taylor's College Malaysia.

Wood Pencils were awarded to "Pearson FastForward" for Nanyang Academy of Fine Arts Singapore, "Light Hockey" for Hong Kong Design Institute and "Hungry to Learn" for Taylor's University Malaysia.

Samsung Technical School2.jpgSamsung India's popular digital campaign showcasing its citizenship initiative 'Samsung Technical School' has crossed 80 million views on YouTube in just four weeks of its launch. In this period, the video has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India.
The campaign #SapneHueBade is the fastest growing among women viewers in India. It showcases the true story of a young girl, Seema Nagar, from a small village near Jaipur, who, with her resilience overcomes social stereotypes and becomes a trained technician, making her family proud.
Dewi Yantiyusup (L) and Era Rahman (R).jpgDirectors Think Tank have signed Indonesian and Jakarta based filmmaker Dewi Yantiyusup for global representation.

Yantiyusup (pictured left) said, "I had reached a place in my career where my work needed a particular platform and I felt that DTT understood where I came from and where I want to go. I also felt that DTT's reputation for collaboration and smart production was something that I very much wanted to be part of. These are also interesting times in the industry right now and we can no longer rest on doing the 15, 30, 45 sec ads alone. As filmmakers and storytellers we must be more diverse, interactive and visually arresting across many multi-media platforms.  Add to this the fact that these Guys throw some of the 'coolest' parties around,  I just thought it was a 'no-brainer".

Ted Bray named growth officer for Merkle APAC

Ted Bray.jpgMerkle has appointed Ted Bray as growth officer for Merkle Asia Pacific. Bray will be responsible for the continued expansion of Merkle's growth in the APAC region, helping clients expand their business and maximize their marketing investments.

Bray (pictured) is a seasoned executive with over 20 years of experience working extensively as a global enterprise technology sales and marketing leader, including previous roles leading direct and partner enterprise sales throughout the APAC region. Previously at Merkle, Bray served as the vice president of global partnerships, where he strengthened and expanded Merkle's alliances with key strategic partners.

"Ted is uniquely positioned to provide the sales and channel partner leadership that we need in APAC as Merkle continues to expand our global footprint. We see a great opportunity to bring Merkle's data-led, people-based marketing capabilities to Asian markets and to create value for clients by working closely with other Dentsu Aegis Network resources," said Z Shen, President of Merkle Asia Pacific.
console-LQ1.jpgRoyal Caribbean Cruises has partnered with iris LABS Singapore to give consumers an innovative virtual reality experience showcasing a breadth of activities available onboard
How do you prove that a cruise holiday is fun and the activities onboard of Royal Caribbean Cruises are exhilarating without even cruising in the first place?
iris, was tasked by Royal Caribbean to tackle the challenge with a creative platform, the approach was straightforward; to address what hindered their decision. The team took the opportunity to 'move' a selection of 11 activities available onboard to the ground by showcasing the offerings of Royal Caribbean's cruise holidays that one would never imagine.

Anselmo Ramos sml.jpgAdStars 2017 has released their finalist list that will be judged by their final juries at the Festival to be held in Busan, South Korea August 22-23.

It total 21,530 entries were submitted to AdStars this year and 210 online judges from 62 countries have cut this down to 1,802 shortlists.

These shortlists will be judged by juries lead by Suthisak Sucharittanonta (BBDO Bangkok), Wain Choi (Cheil Seoul), Anselmo Ramos (pictured left - DAVID Miami), Helen Pak (Grey Canada) and Adrian Botan (McCann EMEA) with winners announced at the final awards presentation.

Download the shortlist:  Finalists_Professional_AD STARS 2017.pdf
Mark Leong H+K.jpgHill+Knowlton Strategies (H+K) brings on senior strategist, Mark Leong, to lead the charge as Director of Integrated Marketing for Japan.

With more than 10 years of experience racked up in ATL, branding, and digital agencies, Leong (pictured) brings expertise across multiple disciplines as well as various sectors, including FMCG, tech, finance, healthcare, and fashion.

Born in Malaysia, Leong's love of design and architecture brought him to Tokyo originally, where he has lived on and off for 16 years. Several years of experience were notched up in London in-between, where he cut his teeth on blue chip clients such as MARS and Nestle at branding agency, Brandhouse.
Jason Chia MWG Malaysia.jpgMcCann Worldgroup has appointed Jason Chia as its new Digital Tech Lead for Malaysia. Chia moves from Splash Interactive, where he held the role of Technical Lead. Chia will be based in Kuala Lumpur and is responsible for driving innovative solutions across all disciplines and clients. He will report directly to Ng Heok Seong, CCO of McCann Worldgroup Malaysia.

Chia joins McCann Worldgroup Malaysia with 10 years of digital experience. He is well equipped with programming language like VB6, PHP, Xcode iOS apps development, XML, HTML, AJAX, and Javascript, just to name a few. In 2016, Chia has also been certified as Sitefinity Business Solution Provider.
Godrej protekt,.jpgGodrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, is known for its cheerful and refreshing personality. In a category driven by fear psychosis, Godrej protekt has managed to carve a niche positioning for itself. This latest effort falls under their "Meet the family that's here to protect yours" positioning.

Keogh.jpgCampaign Brief Exclusive - After a magnificent award-winning ten years, Campaign Brief can reveal that chief creative officer Ant Keogh is departing Clemenger BBDO Melbourne.

In that time, Clemenger BBDO Melbourne won Campaign Brief Agency of the Year a record seven times and just won Cannes Agency of The Year 2017 and D&AD Agency of the Year 2017.

Last month, Adweek named him one of "10 Global Creative Leaders that are Reinventing the Advertising Industry".

Campaign Brief Australia has ranked him the #1 Creative Director in Australia for the past several years, and he has headed the Bestads Australian Creative Rankings for the last decade.

Says Keogh: "I'm leaving the agency at a time when we've just produced some of our best work and had wonderful success at Cannes (Agency of The year, 50+ Lions). On one hand, it's a crazy time to leave but if you think about leaving on a high, it makes sense.
Loving Bangkok nights 5.jpgTBWA/Thailand has extended their multi award-winning "Loving the Night" print campaign For McDonald's 24 Hour. The new work is titled  "Loving Bangkok Nights".

Bangkok is most alive at night time, with lights and people at every street corner. Party lovers around Thonglor, local second hand stalls on the side of the road, and even fortunetellers around the corner. And of course, you will see McDonald's 24 hrs.

Credits - Chief Creative Officer: Nils Andersson. Executive Creative Director: Veradis Vinyaratn. Creative Director: Chanatthapol Tiensri. Art Directors: Kunanun Manusutthipong, Dethritt Limsiriphan. Copywriter: Ronnapop Chaiyanant. Agency Producer: Werawat Rangruktham. Photographer: Virunan Chiddaycha. Digital Imaging: Visionary Bangkok.

Ogilvy Bangkok helps Lego build the future

BUILD THE FUTURE 1.jpgLocations were strategically selected by Ogilvy & Mather Bangkok for this Lego campaign. For example, the astronaut ad was placed at the planetarium or science museum - educational centers where parents often take their kids. The rockstar ad was placed at kid's music schools and the firefighter ad was placed at outdoor playgrounds.

Credits - Executive Creative Director: Wisit Lumsiricharoenchoke. Creative Director: Gumpon Laksanajinda. Copywriters: Kris Garford Spindler, Supalerk Silarangsri. Assoc Creative Director: Denchai Kheereerak. Senior Art Director: Asawin Tejasakulsin. Agency Producers: Paiboon Suwansangroj, Kannika Mongkolrattanachart. Vice Chairman: Nopadol Srikieatikajohn. Production: illusion Bangkok.
Vivian Yong.jpgWieden+Kennedy Shanghai has promoted Vivian Yong to Executive Creative Director partnering with current ECD Ian Toombs as a creative duo working alongside Bryan Tilson, Managing Director.

"Vivian is perfect for this role. For the past six months we've developed a creative chemistry that I believe marks the beginning of new era for W+K Shanghai. I'm thrilled to have her as a partner," said Toombs.
"Vivian is a talent we've watched blossom over time. She's fierce, smart, hardworking and an incredible copywriter all wrapped up in a quick to smile package of goodness. We're so happy to be promoting another creative woman from within," said Colleen Decourcy, Chief Creative Office of Wieden+Kennedy.

Born and raised in Hong Kong, Yong (pictured) began in 1999 at M&C Saatchi, Ogilvy and McCann Erickson living between London and Hong Kong while simultaneously working as a multilingual cultural journalist, goldsmith and creative partner of a fashion photography studio before joining W+K Shanghai as a creative director in 2012.
Spikes Jury Heads.jpgSpikes Asia has announced the Jury Presidents who will lead the 14 juries at this year's Festival, taking place from 27 - 29 September, in the Suntec Convention Centre, Singapore.

The 14 Jury Presidents, which include Mark Tutssel, Jeremy Craigen, Jean-Paul Burge and Kate Stanners (pictured left) will evaluate the work while the Festival takes place over the course of 3 days with the winners celebrated at the Awards Ceremony on 29 September in the Marina Bay Sands Theatre.

"The Jury Presidents are key to ensuring that the juries maintain their vision of the standard they want to set for the industry and the direction they want to take as a collective. We're honoured and delighted to have such a breadth of creative greats involved this year to lead these discussions on creativity in the region," said Andrea Hayes, Festival Director, Spikes Asia.

"The Asia Pacific region is a melting pot of innovation, craft and outstanding creativity and we've seen how effective this is in generating real results for brands and real engagement from consumers. Spikes Asia is committed to providing a platform to showcase the very best of Asia Pacific' creativity to the rest of the world and our jury presidents share the same vision," added Terry Savage, Co-Chairman, Cannes Lions.
Morphing Hearts New Channel ID.jpgAdvancing technology, multiplatform models and crossover viewing habits are turning TV into just one more content provider at home - among many. Particularly in broadcast markets like Vietnam with its fast developing media scene, growing number of TV households and undiminished appetite for broadcast entertainment.


Ad Stars releases 2017 guest speakers line-up

AD STARS 2017 EXECUTIVE JUDGES PANEL DISCUSSION.jpgAd Stars released the line-up of guest speakers to commemorate its 10th anniversary, with some of the top creative powerhouses in North Asia represented at this year's festival, which runs from 24th August to 26th August in Busan, South Korea.

The Ad Stars 2017 program consists of six separate streams: Ad Stars kicks off with a Special conference on 24th August, followed by the Creativity and Ad Tech streams on 25th and 26th August.

Executive Judges (Suthisak Sucharittanonta, Wain Choi, Anselmo Ramos, Helen Pak and Adrian Botan) will take part in a heated Panel Discussion on 26th August, while a series of Workshops, Creative School lectures and Job Fair events complete this year's line-up.
LaForet 2.jpgLaforet Grand Bazar is the biggest sale event of Laforet Harajuku which takes place twice a year. During this sale, numerous young people wait in a queue before store opening to get sale items up to 90% off and sometimes the entry gets restricted because of the oversized crowd.

W+K Tokyo has produced a campaign visual and a TV commercial which expresses the excitement towards the sale with the idea of the "impatient typo". The long-awaited Grand Bazar is coming. This is something you need to make a note about in your calendar and post about on SNS. In modern society, our daily life is accompanied by typing words. Many people have experienced making typos when you get too excited. So by using such as "impatient typo" W+K are aiming to express the excitement and promote expectation towards the Grand Bazaar.

Joesph George & Vikas Mehta.jpgMullenLowe Lintas Group has launched a new independent full-service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof.

The existing marketing services of the Group will be aggregated under this new agency and will operate as its divisions. These include GolinOpinion - PR, reputation management; LinTeractive - digital marketing & transformation and LinEngage - activation, experiential & shopper. These divisions will come together to offer full-service horizontal offerings to clients of PointNine Lintas, while continuing to retain their vertical offerings for existing clients. The new agency has a roadmap to further expand its capabilities by adding new offerings to its service stack, including creative, media, technology and platforms.
Milker Ho.jpgLeo Burnett Hong Kong has promoted Milker Ho, the current Group Creative Director at Leo Burnett Hong Kong, to take the role of Executive Creative Director.

Ho (left) is a creative veteran with extensive experience that spans across banking and financial, food & beverage, retail, FMCG, travel & leisure, and properties development sectors. His work has also won numerous awards in Greater China and at International award shows. He will report to Carol Lam, President and Chief Creative Officer of Leo Burnett Greater China and partner with Jeff Ho, Managing Director of Leo Burnett Hong Kong.

He joined Leo Burnett in January, 2000 and over the past 17 years, he has played an instrumental role in delivering many moving and successful campaigns for Leo Burnett's Hong Kong clients. As a long-term Burnetter, Ho has immersed himself deeply into the LB culture and has a unique understanding of the mission of Star Reachers, and the core value of the agency.

Society Hong Kong wins Nike social media

Penny Chow.jpgSociety Hong Kong has been appointed to the Nike social media business.

Society, a relative newcomer to the Hong Kong digital marketing landscape having launched in April 2017 beat several agencies in a competitive pitch to lead content development and community management for Nike in Hong Kong.

With digital data-driven content marketing sitting at its core, Society encompass all of the core disciplines of social media under one roof including content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, and paid social; amplified by a host of proprietary emotional listening and measurement tools.
Vinod Nair.jpgNetwork advertising has picked up the Metropolitan Stock Exchange of India (MSE), Vinod Cookware and Firestone Tyres accounts following a multi-agency pitch. Network will be tasked to launch the MSE brand both with brokers and the business community after its recent business overhaul, while for Vinod Cookware duties will include its next phase of growth nationally. For Firestone Tyres they will endeavour to bring the right connect between its great American legacy and Indian ambitions. The accounts will be serviced out of their Mumbai office.
TESTIMAGE5 (1).jpgAudio Network, the global music company specialising in original world class music for film, television and digital media, has today announced its expansion in the Asia Pacific region with the growth of its Sydney-based operation, Audio Network Australia.

The move to expand throughout Asia Pacific will deliver a direct creative music solutions service to local content creators providing over 130,000 tracks, carefully curated into albums and playlists in every imaginable genre - all easily discoverable via the website www.audionetwork.com.
Masato.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Masato Mitsudera, executive creative director, Geometry Global Japan.

Best: Verena 'Capture'. I am excited to see the film with hilarious Thai style story-line. This reminds me of the classic Smooth. Both setting and the story-line are unreasonable and all go beyond theory and logic. But it is quite exciting. The rhythm of the conversations was also very sharp and entertaining. I could not take my eyes off from the film. I do not understand Thai though. I was convinced that humour is universal. READ MORE...
Chirryl.jpgIsobar has announced the appointment of Chirryl-Lee Ryan as head of experience design as of 12 June.

Based in Hong Kong and reporting to David Jessop, managing director of Isobar Hong Kong, Ryan will drive creative excellence and innovation in experience design in Hong Kong and Australia. She will also work with the global experience design community in Isobar, including with Cheyney Robinson, chief experience officer EMEA & APAC.
Bruce Watt Crowbar.jpgBruce Watt regional creative director Y&R Singapore and Crowbar Head of Jury Design for the Singapore Crowbar student awards writes his own fairy tale.

In line with the "Fairy Tales Do Come True" theme of Crowbar 2017, Watt has his own fable to tell.

As most fairy tales go, a happily ever after can often present itself in unexpected ways. For Watt his career in the creative kingdom was a story he preferred to direct on his own.

"Once upon a time, in a far away kingdom called London, I was a Knight's apprentice to a seasoned copywriter named Sir Winalot, who held court at the fabled Saatchi Palace. He told me to be succinct in my writing. I tried and failed, and always wrote more than was expected of me. I dreamed of one day being knighted and forever known as Sir Writealot." Watt, it seemed, had a natural flair for writing.

Or did he?

MJ Kim elevated to managing director UM Korea

MJ Kim sml.jpgIPG Mediabrands has promoted MJ Kim to the position of Managing Director UM Korea.
Formerly EVP Head of Product UM Korea, Kim (pictured) has 24 year's industry experience. Kim first joined UM in 2007 as Director of Media Planning, before serving as UM General Manager for 3.5yrs and subsequently transitioning to the role of EVP Head of Product in January 2017. 
Kim's promotion to Managing Director comes with the announcement that Sungwon Gong, Managing Director UM Korea for the past 17 years, will be transitioning to the role of Chairman UM Korea.
Leigh Terry, CEO IPG Mediabrands APAC commented, "Sungwon has done an incredible job leading our team as we have grown and developed as a leading international media agency in Korea". Terry continued, "Sungwon and MJ make a formidable team, and these promotions will allow us to grow from strength to strength in such an important market as Korea."
Screen Shot 2017-07-04 at 7.39.18 am.jpgInternational award show Young Glory is now open for memberships for the 2017-18 season, with a discount on offer for early sign-ups.

Referred to as 'advertising's Tour de France' the 8 month competition runs over 8 briefs, set by 8 big name judges around the world, in an effort to find the globe's most 'creatively consistent' talent.

View the Early-Bird Membership page.
Tired Lion1.jpgBrett Colliver, CD, DDB New Zealand sat on the Cannes Cyber Lions jury. Colliver reports exclusively for CB.

Are our Lions losing their pride?

I held off writing my last Cannes diary to avoid being lost in the sea of submissions from other jurors.

And therein lies what worries me about Cannes.

There's now so many categories that we've had to start the show two days earlier. Plus add another ceremony on the Thursday night.

And there's so many winners - this year there were something like 1470 - that it's hard for anything to stand out.

It seems we've lost the plot.

LIA extends entry deadline to Friday, 14 July

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgThe London International Awards has extended its entry deadline to the new date of Friday, 14 July.

To view all of LIA's categories and requirements: visit LIA categories here. LIA does not charge late fees. For more information on submissions and eligibility: visit LIA Entry Kit here. If you require a deadline extension: info@liaawards.com.


LIA's recent decision to introduce 'Regional of the Year' awards in addition to its global 'Of the Year' awards, will see regions recognised on a point system and will be awarded to companies that score high enough. The regions recognised will be: Oceana (Australia, New Zealand), Asia, Europe, Middle East/Africa, North America, and South America.
King David.jpg A week ago, at the final awards presentation of the 2017 Cannes International Festival of Creativity, David Droga was honoured with the Lion of St Mark award.

The award is the highest individual honour a creative person can receive at Cannes. Reserved for the very elite - Sir John Hegarty, Lee Clow, Dan Wieden, Marcello Serpa, Joe Pytka and Bob Greenberg are previous honourees.

Droga is Australia's greatest and most successful Advertising export. The whole of Australia, and indeed Asia - where his 2 year stay saw him elevated to legend status - is immensely proud of him. On returning from Cannes we became a bit sentimental and dug out this old interview with him. What follows is a reprint of Campaign Brief Asia's July 1998, 8 page interview with him. We interviewed Droga straight after the announcement that his agency, Saatchi & Saatchi Singapore, had won the AdAge International Agency of the Year award. A very big deal at the time, especially when you consider that Droga was only 29 years old.
Elephant.jpgThe Cresta Awards, launched in 1993 by Creative Standards International to honor an absolute standard of creative excellence in advertising and marketing communications, announced the finalists in its 25th annual worldwide competition.
The Cresta Awards cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Ambient Media, Direct Marketing, Radio, Design, Promotions & Incentives, Branded Entertainment, Crafts and Interactive. Work is judged on the basis of two criteria only: the originality of the creative idea and the quality of its execution. A Grand Prix will be awarded to the highest scoring entries that achieve a pre-determined standard (above a 'set' score).

For Japan, Bullet has a shortlist for Nakano-ku "Japanese sake KOI" in Packaging Design and Dentsu Inc/CDC for Green Ribbon Project Committee/Organ Transplant's "Second Life Toys" in Promotions & Incentives.
Velite 5 Lifezone 1.jpgTo launch the new Buick Velite 5 hybrid electric car whose brand promise is to take drivers to the forefront of life, MullenLowe China conceptualized and built an interactive smart-tech home called the "Velite 5 Lifezone," integrating smart living and driving. Each innovative feature of Velite 5 Lifezone mirrors the design principles and functionalities of the Velite 5.

Situated on Shanghai's Huangpu River bank for 30 days, Velite 5 Lifezone is open for guests to book their stay via Buick's wechat site to experience both the unique features of the car and home.
Ted Lim.jpgTed Lim (pictured) is Chief Creative Officer at Dentsu Asia-Pacific and was also the Cannes Lions Direct jury president this year. Here he gives his insights from the judging room.

People don't buy ads. People buy relevance.

The digitally-driven marketing landscape is more fragmented than ever. At the same time, the digitally-enabled consumer is more addressable than before.

Getting the right message to the right people at the right place and the right time is critical. One size doesn't fit all anymore.

Now more than ever, marketing needs solutions to cut through the clutter of consumers, channels, content and commoditisation. Innovative business solutions that are more relevant and personalised to make the human connection required for business transaction.
Jane Perry 2.jpgGeometry Global Singapore has appointed Jane Perry as its Managing Director. In this role, Perry is tasked with growing businesses and providing high-quality brand activation services. She will report to Diana Cawley, Asia Pacific CEO of Geometry Global.
Perry (pictured) joins Geometry Global Singapore with 17 years' experience across Asia, Australia and the UK. She was most recently Managing Director APAC at The Client Relationship Consultancy, delivering client intelligence and coaching to CEOs and executives of major network agencies throughout the region. Prior to that, she was Managing Director of WPP retail and branding agency FITCH South East Asia. Perry has also held leadership roles with BBDO, iris Nation and Leo Burnett.
"Perry is an industry veteran, whose experience covers both network creative agencies and independent consultancies across the globe," said Diana Cawley, Asia Pacific CEO of Geometry Global. "She understands Geometry Global's mission to inspire people to buy well. In addition, having worked in Singapore for many years, Perry knows the market and clients' needs. I am confident that her leadership will take the team onwards and upwards."
jpgMullenLowe Group has restructured its operations in China to create MullenLowe Group China. The hyperbundled agency will integrate the MullenLowe China creative communications business with MullenLowe Profero's digital expertise.

The launch of MullenLowe Group China is the latest step in the building out of MullenLowe Group's hyperbundled model in key markets, and follows on from the integration of operations and new leadership in New York and London over the last 12 months.

The new hyperbundled agency will be led by Richard Tan, CEO, MullenLowe Group China; now a 230-person organisation across 3 offices in Shanghai, Beijing and Chengdu. Tan brings 19 years of leadership experience in the Chinese market to the business, having previously been CEO and President, DDB China Group. Tan will report to Vincent Digonnet, CEO MullenLowe Group, North Asia, and CEO MullenLowe Profero, APAC.
Christina Vacharanetr.jpgChristina Vacharanetr has been appointed Managing Director of the newly combined MEC and Maxus 'NewCo' agency in Thailand when it launches in January 2018.

Vacharanetr (pictured) has been Managing Director for MEC since 2015, after four years working as Managing Director for Maxus.
Tim Castree, CEO of MEC and NewCo commented, "We're merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed 'NewCo' for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so this news is very exciting for us. Under Christina's leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Thailand a formidable future-facing agency."
Vacharanetr led Maxus between 2011 and 2014 and became Managing Director for MEC in 2015. She has vast knowledge of advertising and communication as well as the experience of having handled many major accounts for more than 21 years in media and communications. This includes global brands such as Colgate, L'Oréal, Mercedes Benz, Danone, Unilever, Ford, Rolex, Unicharm, Amway, Pepsi and local brands such as, TMB Bank, The Minor Food Group, Nokscoot and Muang Thai Life Assurance.
Tim-Lindsay-Dandad.jpgBy Tim Lindsay,

Publicis Groupe's withdrawal from all awards shows for the next 12 months raises some interesting issues about the shows themselves: Are we too big, too greedy, not properly reflective of the industry, inaccessible? Are we still for the creative community that creates the magic and the value in our business? Are we a force for good in the 21st century communications economy?

These are all valid questions that need to be responsibly considered.

Of course, some of this applies more directly to Cannes Lions than it does to the not-for-profit shows; the ones like D&AD (of which I am CEO), the One Club and others that put their surpluses back into the industry in an effort to develop talent, promote real excellence and address big industry issues like lack of diversity and poor gender balance.

Bob Hoffman: Who's Gonna Guard Marcel?

Bob-Hoffmann-158137.jpegBy Bob Hoffman,
The Ad Contrarian

Publicis Groupe CEO Arthur Sadoun made big headlines last week with his announcement that he's taking the $20 million they piss away at Cannes every year and sinking it into an artificial intelligence gimmick called Marcel.

The goal of this AI system is to connect all 80,000 of Publicis' employees for the purpose of universal access to information and collaboration. You can learn about it on this video cliché-fest.

According to Chip Register, co-CEO of Publicis.Sapient...

    "In a group of 80,000 people ... how can we assemble that team and allow that team to work and collaborate virtually to bring the best ideas and values we can to a client at a moment's notice?...The use of technology enables great creative work. It enables the connectivity of people... It enables teams to work and it enables ideas to generate, be shared globally and virtually, through the use of better insight in culture and the journey of human beings."
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.


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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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