YouTube launches its special edition Cannes YouTube Ads Leaderboard ahead of Cannes Lions

Screen Shot 2017-06-15 at 2.05.38 pm.jpgWith Cannes Lions 2017 on the horizon, YouTube has today released its special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year's festival. These ads represent 11.8 million hours watched for the whole Leaderboard.

The top ads include:
 
Heart-warming messages: These ads tug at our heartstrings, with Knorr, Hyundai, and Budweiser leading the charge.  

Star Power: Many of this year's ads featured star wattage including John Cena for Cricket Wireless, Jennifer Hudson and various artists for Shell, Ronaldo and various superstars for Nike and Melissa McCarthy for Kia.
Continued success: Three of the Leaderboard winners were repeat winners from 2016, with continued digital success from Hyundai, Samsung, and Clash of Clans.

New faces: An increasing number of brands are creating compelling digital videos. New entrants to the Cannes special Leaderboard include Knorr, Shell, Purple, Cricket Wireless, Budweiser and Kia.

Extending the Big Game: Three Super Bowl spots -- from Hyundai, Kia and Budweiser, show how YouTube helps brands stir excitement before, during and after the Big Game.  
 
Cannes-to-Cannes YouTube Ads Leaderboard
 
1.  Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
Creative Agency: Wieden+Kennedy
Media Agency: Mindshare, Wieden+Kennedy

 
2.  Knorr #LoveAtFirstTaste
Creative Agency: MullenLowe
Media Agency:  PHD
 
3. Clash of Clans: Hog Rider 360
Creative Agency:  Barton F Graf
Media Agency:  In House
 
4.  Best Day Of My Life | Shell #makethefuture
Creative Agency: Possible
Media Agency: MediaCom
 
5.  How to Use a Raw Egg to Determine if Your Mattress is Awful - #PURPLE
 
6.  Samsung: This is a phone
Creative Agency:  Leo Burnett
Media Agency:  Starcom Worldwide
 
7.  The Unexpected John Cena Prank | Hidden Camera
Creative Agency: Shareability
Media Agency: MEC
 
8.   Budweiser 2017 Super Bowl Commercial | "Born The Hard Way"
Creative Agency:  Anomaly
Media Agency:  Mediacom
 
9. A Better Super Bowl | NFL Hyundai Super Bowl LI
Creative Agency:  Innocean USA
Media Agency:  Canvas Worldwide
 
10.  2017 Kia Niro | "Hero's Journey" Starring Melissa McCarthy
Creative Agency:  David&Goliath
Media Agency:  Canvas Worldwide

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.