Singapore Land Transport Authority continues its agency partnership with Dentsu Singapore

Dentsu Singapore has retained the Land Transport Authority’s (LTA) Public Transport Campaign account for the fourth year running.

The Public Transport Campaign focuses on increasing public awareness, understanding and support of the public transport improvement initiatives.

Responsible for strategic communications and campaign servicing, Dentsu Singapore will be developing integrated communication materials, media planning and placement as well as online and on-ground engagement activities and initiatives.

Dentsu Singapore began its relationship with LTA working on the first Public Transport Campaign in 2014 and has evolved the look and feel of the campaign over the past three years. The campaign recently qualified for the SPH iink Awards 2017 Readers’ Choice Category as one of the top-three most voted-for entries. Dentsu Singapore also executed public engagement initiatives in collaboration with well-known international brand Canon. The LTA x Canon campaign ultimately bagged two Silver and one Bronze award at the Loyalty & Engagement Awards 2016.

Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said, “The Singapore Land Transport Authority is a cherished client of ours with a four-year strong relationship. To be awarded the Public Transport Campaign for another year running is a reflection of the trust in our work. We’re very honoured to be awarded this opportunity and look forward to continue building on this solid partnership.”