Poo Sukumalanand joins We Fly Coach as executive producer based in their Bangkok office

Global production company We Fly Coach has appointed its first Executive Producer out of their Bangkok office, bringing on Poo Sukumalanand to lead business development on the ground in the Asian market. The hire comes on the heels of a recent increase of projects out of Asia, the U.K. and Middle East, including a campaign with Havas Bangkok for Hershey’s.

Sukumalanand (pictured) has over 15 years of experience in the advertising space, spanning production, marketing and sales roles. She has produced a wide array of commercial and branded content projects within Asia Pacific and globally, working in over 20 countries with top international advertising agencies and award-winning directors including Dante Ariola, Ben Tricklebank, Matthias Zentner, Eva Munz, Antony Redman and Matt Harris, among others. She joins We Fly Coach following a long stint at Big Blue Productions.

We Fly Coach Managing Director Dan Pack said, “Poo’s wealth of experience in the global advertising industry and her collaborative approach make her a perfect fit for We Fly Coach. We are excited to have someone with boots on the ground that will allow us to partner with the agencies and brands that are pushing the envelope creatively in the Asian market.