Cannes Spotlight: Hilarious Verena 'Capture' film

Verena Sure.jpgFor those that haven't seen this yet...

McCann Thailand plays on the well-known (and well-despised) behaviour of Thai policemen bent on stopping any and all suspicious behavior, and linking it to the working efficiencies of a new fat capturing supplement Verena Sure in "Capture."

Bringing the trademark Thai humour back into play in this execution makes the storytelling even more compelling.

The film won a Gold Lion on Friday in the Film category at the Cannes Lions.

VIEW THE SPOT


Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.