Leo Burnett Thailand turns fortune telling into basic health education and checkups
Many Thai people aren’t aware of any illness until it’s too late. Statistics show that there are less than 2% of the Thai population who get an annual health checkup. However, they like to go to fortune tellers when they want to know about their lives and health. These are their spiritual beliefs and it is affordable.
The Thai Health Promotion Foundation saw the importance Thais give to fortune tellers as an opportunity to educate the Thai people on the benefits of the basic health checkup. As a result, Leo Burnett Thailand set up the first-ever fortune teller booth that offers basic health checkups.
With the discovery by medical experts that we can basically check our own health by looking at our hands, face and skin condition, similar to the way fortune tellers use for reading people’s fortunes. This knowledge enables Thais to do health checkups at home and will create an initiative for them to visit the doctors.
Creative Credits
Title: The Doctor Fortune Teller
Client: Thai Health Promotion Foundation
Product/Service: Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Chanyutt Boonyagate
Creative Group Head: Skon Khanawuthikarn
Art Director: Juthamas Udomlapsakul, Sompat Trisadikun
Copywriter: Jakkaphong Kirdtongkum
Account Director: Panjaporn Kruapanichwong
Editor: Pisut Pankratuek
1 Comment
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