BBDO sets up in-house music studio in Beijing in partnership with Simon Le Bon's Syn Music

Simon Le Bon.jpgBBDO Asia is establishing an in-house music production facility in Beijing operated in collaboration with renowned music production company Syn. The studio comprises of a recording facility with full-time engineering and production staff based at BBDO Beijing's offices. Simon Le Bon (left), from band Duran Duran is a co-founder of Syn Music along with close friend Nick Wood.
 
The studio will provide a full-service music solution to BBDO's clients, from music composition, arranging, recording, mixing to orchestration, music supervision, sound design and rights management by leveraging Syn's global network of offices and talent in Japan and the US.
Over the past two years, Syn have been working on several of BBDO China's projects, creating amongst others soundtracks for Mercedes-Benz Brand Campaigns in China, Dove Chocolate's 'Rhythm of her Heart' mini-musical and Doublemint's 'Story of QQ and JJ', just to name a few.
 
"Music and sound is critical in creating the most memorable work, yet often it is left as an afterthought. By offering a music production facility of such calibre, that sits within our creative department, we intend to improve the standard of work for all our clients with more efficient and early dialogue between creative and music, and to educate and nurture the broader musical tastes of clients and staff alike", said Arthur Tsang, Chief Creative Officer of BBDO Beijing.
 
The opening ceremony launched with a live mix session where guests witnessed and participated in the creation of a well-known song using stems recorded all over the world and mixed with participation by the guests at the BBDO Beijing facility.
 
"It was an amazing demonstration of not only what we can offer, but also the power of leveraging our combined skills and network of talent. We are very comfortable recording and mixing music all over the world and the BBDO and Syn Studio partnership opens the door to many new possibilities." said Nick Wood, Co-founder and Creative Director of Syn.

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