BBDO and Leo Burnett India win Gold Lions in Creative Effectiveness category at Cannes

BBDO India and Leo Burnett  India have both won Gold Lions in the Cannes Lions Festival of Creativity’s Creative Effectiveness category.

BBDO India’s Gold is for “Ariel Share the Load: A movement to remove the cultural Stain of Gender” and Leo Burnett India for Bajaj’s “The Nation’s Bike“.

Silver Lions were awarded to Leo Burnett India for P&G’s “Dads#sharetheload” and Ogilvy & Mather Mumbai for Make love not Scars’ “Beauty Tips by Reshma“.

MullenLowe Singapore were the only other Asian agency to figure in the category – awarded a Bronze Lion for Unilever’s “#helpachildreach5.

VIEW THE FULL CREATIVE EFFECTIVENESS WINNERS LIST: Creative Effectiveness Winners.xlsx

Creative Effectiveness is the only global award to recognise the link between award-winning creativity and business results. From 172 entries received, 21 Lions were awarded: 5 Gold, 7 Silver and 8 Bronze and the Grand Prix went to ‘Van Gogh’s Bedrooms: Let Yourself In’ by Leo Burnett Chicago for the Art Institute of Chicago. Jury President, Jonathan Mildenhall, Chief Marketing Officer of Airbnb, stated that the best Creative Effectiveness work impacts audiences, business, culture and the creative community at large. The Grand Prix winning work used creativity to breathe new life into an organisation, introducing it to a younger, broader audience and creating a huge global conversation. Mildenhall said, “It clearly understood how to live in the uncomfortable space necessary for the work to be truly remarkable.”