Tribal Worldwide China strengthens digital expertise with three new leadership appointments

L-R-Daphne Chen, Celine Liu & Fibi Cheng.jpgTribal Worldwide China has made three key hires to bolster its digital expertise.
 
The round of appointments follows that of Allen Wang as Managing Director, and Danny Chan as Chief Creative Officer of the digital group.

Joining Tribal Worldwide Shanghai in a newly created role as Client Services Director, Daphne Chen (pictured left) has 15 years experience as a digital marketing strategist and team leader, most recently as Director of Business Development at Cheil Worldwide. In 2015, Chen was named among the 2015 AdAge Women to Watch in China.
"Daphne is a technologist at heart. Her sweet spot is the interaction between business and engineering. She is an enigmatic leader on the front lines, and has a real passion for technology," said Wang.
 
Supporting Chen in her new role as Senior Account Director, Celine Liu (pictured centre) comes on board from Isobar China. Over nine years working in the FMCG industry, most recently on Coca-Cola, Liu has built a reputation as a passionate and focused customer relations professional, winning and retaining several accounts throughout her career. In 2015, Liu won the New Star contest at the Ad Stars Festival in Busan, recognising the next generation of outstanding young advertising professionals.
 
"Celine's versatility and outstanding client management and new business development efforts will be a great addition to our continued success," said Wang.
 
Rounding up the trio of new appointments, digital specialist Fibi Cheng (pictured right) joins Tribal Worldwide China as Creative Director. Over a decade in the creative industry, Cheng has gained invaluable experience across a diverse range of industries, including media, fashion and publishing. She has held creative leadership positions, and built multi-disciplinary teams in both Taiwan and China.
 
Speaking of Cheng's appointment, Chan said, "Fibi represents the new hybrid creative leader. Her cross-disciplinary approach to design complements Tribal's talented team, and her ability to drive behavioural change through experience design will ensure that we continue to deliver meaningful and engaging experiences for our clients."

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