The Work 2017: Top Creative Leaders of the Year

The results of Campaign Brief's THE WORK 2017 were released yesterday. Here are the creative leaders behind this year's best performers.


Top Creatives in The Work.jpg#1  James McGrath/Ant Keogh (Clemenger BBDO Melbourne)

#2  Wisit Lumsiricharoenchoke/ Nopadol Srieatikajohn
(Ogilvy & Mather Bangkok - pictured left right)

#2  Vince Lagana/Grant McAloon (Leo Burnett Sydney)

#4  Suthisak Sucharittanonta (BBDO Bangkok - pictured above right)
#4  Simon Langley (J Walter Thompson Sydney)

Top Creatives in The Work2.jpg#6  Richard Yu (ADK Taiwan - left)
#6  Brigid Alkema (Clemenger BBDO Wellington)
#6  Woon Hoh Siew/Chow Kok Keong (Hakuhodo Indonesia - Kok Keong pictured center)

#9  Tan Kien Eng/Andrew Low (Leo Burnett Malaysia - Kien Eng pictured above on right)

Top Creatives in The Work3.jpg#10  Paul Chan (Cheil Worldwide Hong Kong - on left)
#10  Nick Worthington (Colenso BBDO Auckland)
#10  Toby Talbot (DDB Sydney, now at Saatchi NZ)
#10  Reed Collins (Ogilvy & Mather Hong Kong - in centre)

#14  Jason Williams (Leo Burnett Melbourne)
#14  Melvin Mangada (TBWA Santiago Mangada Puno Philippines - above on right)

Top Creatives in The Work4.jpg#16  Satharath Sawadatikom (CJ Worx Bangkok - on left)
#16  Jureeporn Thaidumrong (GREYnJ United Bangkok - in center)

#18  Paul Reardon (TBWA Melbourne)

#19  Cam Blackley (BMF Sydney)
#19  Murphu Chou (Leo Burnett Taiwan - above on right)
#19  Tony Bradbourne/Rob Jack (Special Group New Zealand)

THE WORK 2017 Notifications of Acceptances with full details will be emailed to all successful agencies over the next 7 days.





Kim said:

As thou this matters. Top creatives base on the Work. Give me a break, PLEASE

Rob said:

Hey @Kim, give ME a break. PLEASE. You sound like someone who thinks they are way better than they are and you obviously have done fuck all lately. I doubt you are Kim.

I love these tables. It's the stuff CB used to be known for. I know there's some scam that contributed to this table but it features all the right people and agencies. We are down the bottom with only a few but as much as we'd like more it's a fair position given what we submitted.

No one can argue that Clemenger BBDO Melbourne isn't the best agency in Australia. Bastards. And Clemenger BBDO and Colenso BBDO are the best agencies in New Zealand. And BBDO Thailand is no question one of the top few in Thailand. The two best Ogilvy offices are Thailand and Hong Kong ever since Singapore went backwards. No one can argue with that. The best Leo Burnett offices seem to be represented here. The best Taiwan agencies are here. The best Philippines agencies are here.

JWT Australia is a surprise and the only argument is the absence of Dentsu Japan, but they probably didn't enter. The only other obvious omission is @Kim's agency because they are obviously scammers. But not very good at it.

Taiwan on the map! said:

Well done Richard Yu

Andrew said:

I like that real work for real clients gets recognised.

Like 'wow!' said:

Someone obviously spends a lot of time reading , studying, analyzing this kind of 'news?'!.
You are either one ace proof reader or it's time to get better stuff to read in the agency bog.

To the winners- congrats.
Just don't drop in your rankings next year.
Rob is watching.

Jon said:

Well done Langers! Well deserved.

Old CD said:

I'd hire @Rob over @Like 'wow' any day!

Well done Ant said:

Great performance for Clemenger Australia. Deserving of their lofty position.

Basic stuff said:

@Like 'wow' everything @Rob mentions is pretty basic information that doesn't need a lot of time or study to work out.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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