TBWA\Thailand wins two Silver Pencils for McDonald's at 38th annual AWARD Awards

McDonalds_Loving the night 3.jpgThe winners of the 38th annual Sydney based AWARD Awards were released over the weekend. In total 35 Gold Pencils were awarded with a further 117 Silver and 149 Bronze Pencils.

Asian agencies missed out on Gold, but scored 3 Silver and 7 Bronze Pencils.

TBWA\Thailand won two Silver Pencils for McDonald's "Loving the Night" for Print Art Direction and Photography.

Two Bronze Pencils were awarded to Havas Shanghai for "SMS Last Words" for the Global Road Safety Partnership.

SongZu Singapore won 2 Pencils - a Silver for Best Use and/or Arrangement of Existing Music for a Mandarin arrangement of What A Wonderful World for Tiger Beer "Melting Pot" and a Bronze for Sound Design for Tiger Beer "Wok".
Meet Graham.jpgOther Bronze Pencil winners were ADK Taiwan for Uni President's "House of Little Moments Season 2", (Golden Theme Park, World Class Insensitive Shrimp and Hero Has No Tears), Leo Burnett Group Manila for "WWF Iceberg Campaign", Cheil Worldwide Hong Kong for Save the Children's "Missing Child Lock Screens" and TBWA\Santiago Mangada Puno Philippines' "Millennials for Martial Law" for CARMMA.

Best in Show was awarded to Clemenger BBDO Melbourne for its Meet Graham campaign for Transport Accident Commission.

The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster and Outdoor, Promotion & Experiential, Film & Video and Branded Entertainment & Content.

Network of the Year went to BBDO, Client of the Year was awarded to Transport Accident Commission, and Production Company of the Year was presented to Exit Films.

This year again AWARD highlighted the top five agencies, clients, production companies, and Network of the Year:

Agency of the Year - Top 5
1)    Clemenger BBDO Melbourne
2)    DDB Group New Zealand
3)    Clemenger BBDO | Touchcast, Wellington
4)    The Monkeys
5)    R/GA Sydney

Production Company of the Year - Top 5
1)    Exit Films
2)    FINCH
3)    The Sweet Shop
4)    Goodoil Films
5)    Revolver/Will O'Rourke

Client of the Year - Top 5
1)    Transport Accident Commission
2)    Mars Australia
3)    Google
4)    Bonds / Pacific Brands Underwear Australia
5)    SKY Television New Zealand

Network of the Year - Top 5
1)    BBDO
2)    DDB
3)    TBWA
4)    Leo Burnett
5)    Havas Worldwide

Creative of the Year
Gavin Chimes
Agency: Marcel Sydney

Chairman's Choice
Title: The Boys
Agency: Clemenger BBDO Melbourne


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