Seven Sunday Films' director Mark Toia conquers risk in 'stronger than life' spot for Djarum

LA BOLD .jpgSeven Sunday Films defeats challenges and plays with risk to deliver a daring new commercial for Djarum via Mata Angin.

Directed by Mark Toia, the action packed spot features the story of a man who conquers the twists and turns that life throws at him, standing up from every fall he proves his inner resilience is 'Stronger than Life'.

The production company also stood up to the challenges of a tight deadline and a conservative budget when taking on the creative brief for this campaign to promote Djarum's LA Bold range.

LA BOLD 2.jpgLA BOLD 3.jpg"At first we had to find a leading talent who could free dive for the under water scenes and because he spends a lot of time underwater, we needed someone to hold their breath at least for two minutes - no easy feat!" explains Seven Sunday Film founder and executive producer Rodney Vincent.

Due to the tight deadline and to get around having to spend weeks creating an environment in CGI, the director advised Seven Sunday to instead build the stone plate maze from scratch using miniature models, which proved a clever solution to getting the job done on time (and to budget). Toia then finished the post elements from his laptop in less than a week!

"We built the maze about 6 to 8 feet long and made it feel like it was 30 to 40 feet in size, then we shot it all on green screen," says Vincent. "It was the first time we have worked with this agency partner and they were happy. It was a challenging job but we had a great team and everyone was inspired to deliver something bold and exciting."


Flint said:

Nice job but where are the credits? Who else was involved on this job?

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