Ogilvy Philippines braves floods to take KFC to a place where no fried chicken as gone before

KFCamphibious 1.jpgKFC in The Philippines has braved the flood waters for a special birthday surprise.

This Ogilvy Philippines concept sees KFC travel to the "Venice of the Philippines" in Artex Malabon, where floodwaters have not receded in decades. 

The environment has prevented lifelong resident, Nanay Cora, from celebrating her birthday in over 60 years because it is difficult and costly to leave the compound. While she manages to go through her day-to-day life with a smile, KFC thought she deserved much more on her special day.

VIEW THE CONCEPT
Credits:
Creative Director - Donna Dimayuga
Associate Creative Director - Paulo Villones
Senior Copywriter - Liana Barcia
Copywriter - Wacky Torres
Art Director - James Mendoza
In-House Videographer - Jake Morales
Account Management - Soames Hines, Caloy Sambrano, Emma Manalac, Carmela Bangsal, MJ Ramos, Jan Baybay, Gabby Dario
Clients - Chacha Juinio, Ajay Pahwa, Rina Faustino, Val Ngo
Production House - Abracadabra
Director - Jessel Monteverde
Producers - Nino Macavinta & Dhang Santiago
Exec. Producers - Eileen Remoroza & Lace Lacap



KFCamphibious 3.jpgKFCamphibious 2.jpg


2 Comments

The case study cost more than the bucket of chicken said:

Or Nanay Cora could just jump into a canoe or wait for low tide to leave her house.

Cannes time? said:

I would be very surprised if this wins any award. But who knows with the juniors now invited to judge at Cannes

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