MullenLowe Singapore reverses roles for PETA

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PETA_milk.jpgIf it was the other way around, they would never do it. A PETA (People for the Ethical Treatment of Animals) message via MullenLowe Singapore, that highlights if roles were reversed you would have a different reaction to it. Two examples are used to explain the message in the campaign – Cow’s Milk and Foie Gras.