MullenLowe Singapore reverses roles for PETA

PETA_milk.jpgIf it was the other way around, they would never do it. A PETA (People for the Ethical Treatment of Animals) message via MullenLowe Singapore, that highlights if roles were reversed you would have a different reaction to it. Two examples are used to explain the message in the campaign - Cow's Milk and Foie Gras.



Thanks for the reminder said:

I almost forgot it's time for Cannes

Job done said:

I like this. Not going to win awards, but it's a strong message that works very well for PETA. Nice work Lowe.

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