Directors Think Tank shoots new Sony spot

Sony.jpgSony 2.jpgDirectors Think Tank have just completed a new Sony spot for Leo Burnett Singapore, directed by new DTT director Zaim and overseen by director Rajay Singh.

Leo Burnett Singapore has successfully captured the visual narrative in its 'As Fast" campaign, which was created for the Singapore market. Dubbed the fastest in its category, Sony's Autofocus cameras are equipped with the world's fastest auto focus (AF) speed at 0.05* seconds to capture everything in sight instantly.

Director Zaim said, "It was a really great experience to craft my first TVC at DTT and work with my mentor, Rajay Singh. The film is about the camera itself. I wanted a really strong contrast between the visual and the music because this is a film which puts the speed and movement of parkour to demonstrate a really fast autofocus as its central idea. The story is there and I wanted the audience to focus more on the camera advertisement rather than the action pack."

VIEW THE SPOT
Sony 3.jpgSony 4.jpgCredits -
Creative Team: Eric Yeo, Gabriella Kow, Wen Ya Wong,  Ivan Yeo
Account Management: Serene Koh, Evonne Loke, Nigel Lim
Agency Producer: Alain Tan
Production Company: Directors Think Tank
Director: Zaim
Co-director: Rajay Singh
Producer:  Pat Singh
Post Production: VHQ
Music: Fuse


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