Leo Burnett India scores Gold at final One Show awards night; McCann New York named Agency of the Year + Ogilvy is Network of the Year

Bajaj_Vikrant.jpgLeo Burnett India is Asia's only Gold Pencil winner tonight at the second awards presentation this week of the 2017 One Show Awards. Asia was awarded 1 Gold, 4 Silver and 6 Bronze Pencils to go along with the 10 Gold, 27 Silver and 28 Bronze Pencils awarded yesterday at the first awards night.

Tonight winners in the cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media, and UX/UI categories were announced.

Leo Burnett's Gold was for Bajaj Auto "The Nation's Bike" in the Physical Product category. The campaign embarked on a mission to make the dream of keeping India's flagship aircraft carrier, the INS Vikrant, alive as it headed to the scrap yard. The campaign saw the scrap metal of INS Vikrant was bought by Bajaj and then melted, welded, moulded and then forged with the metal that was used to make the new bike. What's more, INS Vikrant also inspired the name of the bike, and it was aptly named Bajaj V.

Silver Pencil winners for Asia were:

BBH Singapore for Nike "Unlimited Stadium" in the Ambient - Digital Installations category;
Dentsu Tokyo for the Geriatric Health Services Facility HITORIZAWA "Ton-Ton Voice Sumo" in the Innovation category;
McCann Worldgroup Hong Kong + MRM//McCann Shanghai Cathay Pacific Airways' "Marriage in the Air" in the Influencer Marketing category; and
Ogilvy & Mather Singapore for Singtel "Singtel Data Exstream" in the Use of Technology category.
Bronze Pencil winners were:

TBWA\Hakuhodo Tokyo, who picked up two Bronzes for Tokyo Nissan Motor Company "Intelligent Parking Chair";
BBDO Bangkok for LMG Insurance "Safe & SoundMusic Player";
BBDO India for P&G India "Dads #ShareTheLoad";
Cheil Worldwide Seoul for Samsung Electronics "#BeFearless"; and
Grey Group India for Radio City 91.1 FM "Candy Class" Bronze.

RefugeeNation.jpgOverall, a total 243 Pencils were awarded this year - 70 Gold, 75 Silver and 98 Bronze - from 23 countries. In total there were 21,844 entries from 73 countries.

The One Show awarded Best of Show to "The Refugee Nation" for Amnesty International by Ogilvy/New York.

Says Kevin Swanepoel, CEO, The One Club for Creativity: "In a year rife with political discord and social upheaval all around the world, 'The Refugee Nation' is a prime example of how our industry can both reflect and influence our culture. Evocative in its design and versatile in its application, 'The Refugee Nation' won Best of Design and Best of Cross-Platform before going on to win Best of Show."

Agency of the Year: McCann New York

Says Rob Reilly, global creative chairman of McCann Worldgroup: "We're incredibly humbled with the One Show Agency of the Year honor, and delighted that all of our major regional offices were recognized in the awards show."

Top-ranked agencies:

#1  McCann/New York

#2  Dentsu Inc./Tokyo

#3  Leo Burnett/Chicago

#4  Ogilvy/New York

#5  BBDO/New York

#6  Wieden Kennedy

#7  Droga5/New York

#8  Clemenger BBDO/Melbourne

#9  AlmapBBDO/São Paulo

#10  Ogilvy & Mather/Chicago

Network of the Year: Ogilvy & Mather

Says Tham Khai Meng, co-chairman and worldwide chief creative officer, Ogilvy & Mather:
"I want to thank our people at Ogilvy and our clients for this recognition across disciplines and borders. Their continued dedication to Pervasive Creativity, their talent and courage continue to make the difference."

Top-ranked networks:

#1  Ogilvy Group

#2  BBDO Worldwide

#3  McCann Worldgroup

#4  Leo Burnett Worldwide

#5  TBWA Worldwide

#6  DDB Communications Group

#7  Dentsu

#8  Publicis

#9  J. Walter Thompson Worldwide

#10  FCB

Independent Agency of the Year: Droga5

Says Aussie expat and creative chairman and founder or Droga5: "We are obviously thrilled, and the fact that we earned this honor with winning work from nine different clients makes it all that much more special."

Says Ted Royer, chief creative officer, Droga5: "We are incredibly proud to win the inaugural Independent Agency of the Year award. Great people in our agency working with great clients. Nothing beats that."

Client of the Year: Lockheed Martin

Top-ranked clients:

#1  Lockheed Martin

#2  Nike

#3  Amnesty International

#4  Google

#5  Swedish Tourist Association

#6  Channel 4/Rio Paralympics

#7  Getty Images

#8  Art Institute of Chicago

#9  Headspace

#10  Under Armour

Holding Company of the Year: Omnicom

Says John Wren, president and CEO, Omnicom Group: "The One Show represents the best that the advertising world has to offer and we are deeply honored. This award is a testament to having the best talent in our business who consistently set the benchmark against which the entire industry is judge.  I want to congratulate and thank everyone who contributed to this success."

Top-ranked holding companies:

#1 Omnicom Group

#2  WPP

#3  Interpublic Group

#4  Publicis

#5  Dentsu Group

#6  Havas

#7  MDC Partners

#8  Hakuhodo DY Holdings

#9  Google

#10  Cheil Worldwide

Penta Pencil: Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple

Says Alberto Ponte, global creative director on Nike, Wieden+Kennedy: "Nike and W+K have a great history of inspiring athletes around the world to push the limits of their human potential. As the communications world has gotten more complex, we still focus on that simple thought and push ourselves to express it in new, interesting ways every time. If you love sports and creativity, there is no better client (than Nike) that you can dream of."

Says Enrico Balleri, VP Nike Brand Communications: "Nike and W&K's creative partnership has resulted in some of the most iconic and memorable campaigns that celebrate the power of sport and inspire athletes around the world to push their limits to be their best. And just like athletes challenge themselves, we challenge each other to deliver the very best work to create deep and lasting relationships with our consumers."

These were the top-ranked countries:

#1  United States

#2  Australia

#3  United Kingdom (3)

#4  Japan (4)

#5  Germany (5)

#6  Brazil (6)

#7  Canada (7)

#8  France (8)

#9  Sweden (9)

#10  South Africa (10)

The following were awarded Best of Discipline:

Cross-platform: "The Refugee Nation" for Amnesty International by Ogilvy/New York.

Film: "We're the Superhumans" for Channel 4/Rio Paralympics by 4Creative/London + Blink/London. See One Show judge Matt Eastwood discuss Best of Film here.

Intellectual property: "Roam Delivery" for Volvo Cars by Ogilvy PR/London + OgilvyOne/London.

Interactive: "Field Trip to Mars" for Lockheed Martin by McCann/New York. See One Show judge Andrew Keller discuss Best of Interactive here.

Mobile: "The Swedish Number" for Swedish Tourist Association by INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm. See One Show judge Alan Kelly discuss
Best of Mobile here. See One Show judge Kitty Lun discuss Best of Mobile here.

Radio: "A War of Words - Anniversary Forgotten" for Netflorist by FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg.

Social media: "Check Before It's Removed" for Pink Ribbon Deutschland by DDB Group Germany/Berlin. See One Show judge Brent Choi discuss Best of Social Media here.

UX/UI: "Reword" for Headspace by Leo Burnett/Melbourne + Studio Pancho/Melbourne. See One Show judge Taras Wayner discuss Best of UX/UI here.

The complete list of Friday's winners can be found here.

Complete rankings can be found at www.oneclub.org/awards/theoneshow.

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