Law & Kenneth Saatchi & Saatchi Kolkata picks up Tata Metaliks’ creative mandate
Law & Kenneth Saatchi & Saatchi has been appointed creative duties for Tata Metaliks which produces the finest quality of pig iron and ductile iron pipes in India. The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Kolkata office. The agency will be responsible for the integrated communications mandate on the brand.
Established in 1990 & a subsidiary of Tata Steel, Tata Metaliks has its state-of-the-art manufacturing plant at Kharagpur, West Bengal, India which produces the finest quality of pig iron and ductile iron pipes in India. The Company has been fulfilling its vision of “Reaching Tomorrow First” by offering innovative products to its customers worldwide. Tata Metaliks has retained its position of being the supplier of choice.The Company continually involves itself in activities which benefit the inhabitants of the areas around its operations and improve their quality of life.
Commenting on the win, Devraj Basu – Senior Vice President & General Manager, Law & Kenneth Saatchi & Saatchi said, “Proud to be associated with Tata Metaliks. A company with such exemplary vision and values.To build brand equity in this category and be truly distinctive in the B2B space would be at once interesting and challenging. We look forward to a great partnership.”
Sanjiv Paul – Managing Director, Tata Metaliks Limited said, “Tata Metaliks is at a crucial juncture now following the amalgamation of its pig iron and DI pipes businesses. There couldn’t have been a better time to partner with an agency like Law & Kenneth Saatchi & Saatchi to take ahead our creative mandate in sync with the Tata Group values. Ours is a B2B business primarily, both challenging and exciting. We look forward to our association with Law & Kenneth Saatchi & Saatchi, to build our brand perception in the minds of all our stakeholders, be it our customers, our employees or the community at large and take our brand to the next level.”