James Bay elevated to managing partner at Possible APAC following departure of Elaine Ng

Possible APAC has promoted current ECD, James Bay to an expanded leadership role as Managing Partner, Greater China. The move comes following the resignation of Elaine Ng, General Manager of Greater China.

Ng has been with Possible in Singapore, Beijing and Shanghai driving growth and culture for the agency for the past 12 years. She has decided to move on to peruse her passion in consultancy.

Paul Soon, CEO APAC said “It is really rare in this fast paced industry to have talents remain consistently motivated and committed to the growth of any agency beyond five years but with Elaine, she has been with us for a good 12 years. Elaine started in Singapore and set up the successful Marketing Automation team and over the last seven years built the China business and positioned us nicely for the future. We are losing a fantastic colleague but we wish her all the best in her next adventure.”

“It has been a great privilege to have represented an agency which is today recognized for our ecommerce brand building expertise in China,” said Ng. “As I prepare to transition into a new season of my career, I’m delighted to have James Bay who played a major part in helping to successfully build the agency to where it is today to take over the reins of leadership to continue to drive the necessary momentum for the agency. Under the leadership and vision of James and the talent we have most of whom have been with us since the growing days together with the support of the local and regional management, I’m confident that Possible China will be going from strength to strength.”