iris Singapore launches #StandForTradition campaign for Philips all in one pressure cooker

iris Singapore has launched its first campaign for Philips Malaysia – #StandForTradition. The campaign is in celebration of the upcoming Hari Raya in Malaysia to promote the Philips All-in-One Pressure Cooker.

Based on the insight that the younger generation is increasingly losing touch with tradition when it comes to cooking, especially when festive dishes takes a long time to prepare and cook, the iris team invited two senior folks to #StandForTradition in the form of a tongue-in-cheek “public service announcement”.

VIEW SPOT ONE

VIEW SPOT TWO

Kong Puey Yoon, Marketing Manager at Philips Malaysia said, “We recognise that many today find festive preparations to be a hassle. We also know that the All-in-One Pressure Cooker can really help in lessening the amount of time and effort required, which is really encouraging and helpful in continuing local traditions. It’s our way of improving lives through meaningful innovations”

Adam Yeo, Creative Group Head at iris Singapore added, “Tradition has become so diluted these days, and even more apparent in Malaysia where the same can be said across all cultures. Besides showing how this product can preserve tradition, what’s equally helpful is to shine the spotlight on those who stand for it – Mak Cik and Pak Cik.”

Credits –

Client: Philips Malaysia: Kong Puey Yoon – Marketing Manager