Cannes Contenders: Isobar Vietnam

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Incognito.jpgCocCoc Vietnam: The Forgetting Tab
Isobar Vietnam
According to a recent survey, almost half a million Vietnamese over the age of 60 suffers from Alzheimer's disease. Yet, awareness of the disease and its symptoms is still very low. How do we create greater awareness of this crippling and terminal illness - especially among younger potential caregivers, in a country with massive internet penetration (51.5% of the population)?
We helped raise Alzheimer's awareness by uniquely using Coc Coc, a popular* Vietnamese browser's incognito mode to call attention to the forgetfulness that characterizes the disease. We renamed their incognito mode "The Forgetting Tab" and presented all users who wanted to surf incognito with an emotional message about Alzheimer's. Users could then click through to learn more about the disease and care.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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