Dentsu Tokyo's campaign for Shaddy sees a poor young couple discover that true love is priceless

Shaddy.jpgDentsu Tokyo has created a heart-warming story for Japanese gift and lifestyle retailer, Shaddy, about a young couple's quest to show their love through gifts. Shot in Hungary, the campaign is adapted from O.Henry's short story, The Gift of the Magi.

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Shaddy 2.jpgDirected in collaboration between Dokuwa Communications and Taiyo Kikaku, with production services provided by Flatpack Films, the film follows a poor, young couple who sacrifice their most prized possessions for love. Early on, we see them gazing longingly at a shop window display filled with items they can't afford. Driven by the desire to give the other a token of their love, each decides to make a sacrifice. At the film's climax, the girl reveals that she sold her luscious locks to buy her partner a chain for his watch. He then reveals that he sold the watch to buy her a comb. The couple laugh at the irony and, recognising the mutual lengths they would go to for each other, embrace.

Shaddy3.jpgHungary-based production service veterans, Flatpack Films, worked closely with Japanese production company, Taiyo Kikaku, and Hamburg-based production company, Dokuwa Communications, to deliver the shoot. The charming city of Esztergom was chosen for its beautiful historical architecture and for its picturesque island in the middle of the Danube river, which is displayed in all its glory in the emotional final scene. The shop window scenes were shot in Esztergom town square and Flatpack completely redressed an antique shop for the pawn shop scene.

Flatpack's Producer, Zita Kisgergely, comments: "Shaddy was dedicated to achieving an authentic European period feel, so the settings and costumes had to be spot on, right down to the smallest detail. Our art department rose to the challenge, researching and sourcing the perfect period jewels and watches, and finding exactly the right type of lower-middle class costumes -provided by the amazing team at Peris, Madrid - to accurately reflect the status of the young couple."

Credits:
Creative Director: On Gunji
Account Manager: Naofumi Mura
Production Company: Taiyo Kikaku & Dokuwa Communications
Director: Wakana Suzuki
DOP: Tetsuya Kondo
Producer: Mariko Tsutsumi
Executive Producer: Ken Hagen Takenaka
Production Manager: Eriko Amari
Gaffer: Satoshi Mizoguchi
1st AC: Elly Nakajima
Production Coordinator: Ichiro Mizutani
Production Service Company: Flatpack Films
Service Producer: Zita Kisgergely
Production Manager: Virág Varga
Location Manager: Fanni Verbovszki
Production Coordinator: Krisztina Tóth
PA: Gergő Gálbory
Chaperone: Yuri Takeda
Art Director: Tünde Csáki
1st AD HU: Tamás Vass
2nd AD HU: Hajnai Vajay
Steadycam DOP: Tamás Hámori
1st Assistant Camera: Tamás Németh
2nd Assistant Camera: Ákos Szathmáry
DIT: Tamás Lippich
Video: Máté Oláh
Sound: Csaba Major
Best Boy: Márton Tamus
Electrician 2: Ádám Buruncz
Electrician 3: Sándor Csali
Electrician 4: Tibor Zoltán Kovács
Electrician 5: Tamás Tóth
Key Grip: Norbert Csontos
Grip 1: András Pozsár
Grip 2: Sándor Barta
Grip 3: István Mohácsi
Set Decorator: Tamás Tamási
Stand-by Props: Zoltán Hardi
Stand-by Props: Béla Blazsej
Construction: Gábor Kovács
Construction Standby: Katalin Kompár
Construction Standby: János Pásztor
SFX: Ferenc Deák
SFX Technician: Ferenc Deák Ifj.
SFX Technician: Attila Benya
Wardrobe Stylist: Blanka Haraszti
Dresser 1: Elliot Parker
Dresser 2: Fanni Molnár
Makeup artist: Petra Kovács
Hair stylist: Viktor Nagy
Hair stylist assistant: Zoltán Tóth
Crowd Supervisor: Zsombor Ágoston
Casting: Ralph Berkin
Casting coordinator: Dániel Timon
Crowd Marshall: Péter Mátyassy
com Location Security: Gyuri Márki
Transport: Zsolt Somogyi
Head of Unit: József Mach
Unit: Balász Dénes
Unit: Csaba Kiss

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