Cheil Worldwide India’s campaign showcases the sophistication of Samsung’s new QLED TV

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QLED TV.jpgSamsung India recently launched a television and digital campaign for its new flagship QLED TV range. Conceptualised by Cheil Worldwide SW Asia, the campaign epitomizes the unique viewing experience of Samsung QLED TV through its unrivaled picture quality, lifestyle-centric design and enhanced smart features that redefine the future of home entertainment.

The ‘TV of Light’, a name given to Samsung QLED TV for its delivery of optimal brightness levels and stunning visual experience, is ushering in a new era of televisions and transforming the living room of tomorrow with its focus on the lifestyle TV concept.

QLED3.jpgQLED TVs come with four global first innovations. They achieve 100% Colour Volume, the HDR 2000 functionality brings out hidden details, an Invisible Connection keeps your living room clutter free and One Remote Control offers an intuitive experience. Along with these, the No Gap Wall-mount and the optional easel-like Studio Stand light up the aesthetics of your home. Fusing a slim, sleek and premium metal body with a nearly bezel-less display, QLED TVs set the tone for exceptional sophistication.

Samsung is a clear leader in the television segment for the last 11 consecutive years in India. Leading the way, Samsung’s QLED TV’s have been designed with the consumer in mind. It focuses on addressing three key consumer pain points through solutions known as Q Picture, Q Style and Q Smart.

Samsung.jpg“QLED TV, the ‘TV of Light’ will change the way you think about the television. It provides true-to-life images that no other television today can match, and brings true art and entertainment into your home. QLED TV will transform the living room of tomorrow and set a tone of exceptional sophistication. We wanted a campaign that would engage with our consumers who are passionate about experiencing new technology and authentic luxury. We believe this will help India’s number one TV brand, Samsung, further consolidate its leadership in the market.” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

Speaking about the campaign, Kundan Joshee, Senior VP and Sanjeev Jasani, Head – Digital, Cheil India said, “Samsung QLED TV is one-of-its-kind television that echoes innovation and takes television viewing to a whole new level. Thus the integrated television and digital campaign was conceptualized to make an impact on Indian consumers who share brand’s excitement around QLED TV.”

Credits –

Creative Team: Sagar Mahabaleshwarkar, Somenath Chakraborty and Damodaran Krishnan

Account Management: Kundan Joshee, Mohit Mishra, Vikas Negi, Somya Nanda and Akshat Dwivedi

Digital Team: Sanjeev Jasani, Ritesh Agarwal, Swati Kaushik and Nakul Narang