Cannes Contenders: Havas Worldwide Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

f3b7e.jpgAustralian Defence Force: Category 5 VR Experience
Havas Worldwide, Sydney

The Australian Defence Force (ADF) is one of the most progressive militaries in the world. It's full of rewarding career opportunities for the next generation of smart thinkers. The problem is, that's not how they see us. To change their minds, we have to engage their minds. Category 5 is a true VR experience that puts potential candidates' problem solving skills and misperceptions to the test. And as players learn about us we learn about them, through real time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and gives specialist recruiters the ability to single out higher value candidates sooner. More than a VR experience, Category 5 is a next generation recruitment platform that doesn't just reach the new generation, it changes their perceptions.
AFBrand-thumb-400x118-228714.jpgRoyal Australia Air Force: What Is Up
Havas Worldwide, Sydney

This spot was created for Royal Australian Air Force (RAAF) for Defence Force Recruiting. The campaign focuses on all the different ways we look to further ourselves in life and aims to speak directly to people with a desire to succeed, a drive to be better - and shows them how the Air Force is the perfect place to realise their ambitions. The central theme of the campaign is based on the idea of 'Up', linked to the Air Force's brand position - 'There's more to achieve in the Air Force'.

Screen Shot 2016-11-02 at 1.39.21 PM-thumb-400x224-235967.jpgSteve Waugh Foundation: The Riderless Bike
Havas Worldwide, Sydney

Every year, the Steve Waugh Foundation conducts a 6-day cycle through NSW, Australia known as The Captain's Ride. It exists to raises money for the 400,000 Australian children affected by Rare Diseases. Steve Waugh and 60 fellow riders travel more than 700km, battling through the struggle those children with Rare Diseases face every day. The trouble is, the children with Rare Diseases were unable to take part in the ride. Until now. Introducing the world's first Riderless Bike A fully autonomous children's bicycle that followed the peloton of the Captain's Ride. The bike streamed a live feed of the ride from the seat of the bike through a 360 camera; allowing children with Rare Diseases and the public to watch the ride unfold live. People could also sponsor the bike for a part of the ride, and were notified by email as the bike passed through their section.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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