Cannes Contenders: GREYnJ United Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

ALL YOU CANT EAT.jpgBar-B-Q Plaza: All-You-Can't-Eat
GREYnJ United Thailand
As the food industry contributes to the tons of waste produced every year, Thailand's largest barbecue restaurant chain, wanted to do something about it. Introducing the "All-You-Can't-Eat campaign, an on-going initiative to help reduce waste, by Bar-B-Q Plaza.
Chopsticks Furniture.jpgBar-B-Q Plaza: Chopsticks Furniture
GREYnJ United Thailand
As a solution to what has become a throw-away culture, Bar-B-Q Plaza gave disposable chopsticks a second life - an idea turning all their used pair of chopsticks into unique pairs of school desks and chairs.

BarBQ Plaza Change.jpgBar-B-Q Plaza: Change
GREYnJ United Thailand
Bar-B-Q Plaza's iconic golden grilling pan has never changed for almost 30 years. In 2016, they planned to launch a redesigned stylish black pan. Coincidently, loyal customers created a drama, by petitioning for a change on‬‬‬‬‬‬‬‬ earlier in the year. We took advantage of the case and cooked something up.

Tui 2.jpgTesco: Letter from a Buffalo
GREYnJ United Thailand
Every year, more than 7 million farmers leave their hometowns to go to big cities hoping for a better financial opportunity. Tesco launched its "Plantation Project" to help farmers and rural communities. To raise awareness of the project and encourage farmers to return to their hometown and their families, Tesco Lotus launched an internet film starring 'Tui', a buffalo with unique skill sets

Speak Up Speak Out.jpgThailand's Institute of Justice (TIJ): Speak Up. Speak Out.
GREYnJ United Thailand
80% of sexual assaults in Thailand go unreported. This hard hitting short film explores the devastating emotional legacy suffered by survivors. The film aims to overcome women's doubts about justice and law enforcement in Thailand and raise their voices to ensure that it is the culprits, not their victims, who are imprisoned.

The Sweating Poster.jpgHead & Shoulders: The Sweating Poster
GREYnJ United Thailand
To launch Head & Shoulders Summer Limited Edition Shampoo, we created a poster that actually sweats. Just like a real person, the hotter it got, the more it would sweat. Demonstrating how you could keep a cool and dandruff-free head with its refreshing "Cool Menthol" shampoo, no matter how it got.

Behind the Scenes.jpgHiSo Snacks: Behind the Scenes
GREYnJ United Thailand
'HiSo Edible Insects' took Thailand's street food to a new level with a very Thai film for a very Thai snack, bringing up the fact that insects are tasty and nutritious.


Media For Sale.jpgHiSo Snacks: Media for Sale
GREYnJ United Thailand
Because traditional things are boring, 'HiSo Edible Insects' used a non-traditional way to tell the story about a tyical Thailand's street food, that was brought to store shelves for the very first time.

Tic Tac Now in Fruit Flavours.jpgTic Tac: Now in Fruit Flavours
GREYnJ United Thailand
A series of print ads and posters introducing Tic Tac's fruity range, in a market where the brand is mainly known for its mint variants.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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