Cannes Contenders: Grey Group Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Lions 3.jpgHSBC: Rainbow Lions
Grey group Hong Kong
November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world's media follows the story and many other local businesses join with HSBC to show their support.
Wellcome.jpgWellcome Supermarket: Shopper's Voice
Grey group Hong Kong
Retail advertising is boring. The people of Hong Kong are not. Wellcome Supermarkets converted their delivery trucks into mobile studios and searched Hong Kong for fresh talent.
The best appeared in supermarket's television commercials. Wellcome's great value prices became the talk of the town and sales of featured product sold by the truckload.
Extreme Hair Test.jpgPantene: Extreme hair test
Grey group Hong Kong
Only Pantene can repair the damage caused by 5,000 blow dryers. To prove this a model stood behind a jet engine of a very large aircraft to have her hair dried. The video received 24.8million hits in one day and over 115million media impressions - helping prove nothing beats Pantene strength. 

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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