Cannes Contenders: BBDO Pakistan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Beat Me.jpgUN Women: #BeatMe
BBDO Pakistan
For the first time, an anti-domestic violence film invites men to beat women. But at things they are good at. This fully integrated campaign was an emphatic challenge aimed at Pakistani men and their beliefs: contrary to the men's perception, women are not weak, and they have achieved great things in Pakistan. Starting with an online film featuring a child chess prodigy, a boxing champion from one of the most violent neighborhoods in Karachi, a Pakistani climber who has conquered Everest, the fastest woman in South Asia, the campaign even had several activations, online and print components challenging men in Pakistan. UN Women's efforts have resulted in a shift seen in Pakistani media culture where the woman is now being shown as empowered.
Lays Smile.jpgLay's: Pass A Smile
BBDO Pakistan
With political and economic uncertainty, skyrocketing cost of living, frequent power cuts and weakening law & order - the people of Pakistan had become increasingly frustrated and unhappy. As a result, they were smiling less. Something had to be done. So Lay's introduced the "Pass A Smile" campaign. Through very clever and simple packaging design innovation, Lay's packets were converted into interactive media vehicles of happiness, turning the packs into bright and positive smiles. A clever design exercise of adding a beaming smile on the lower half of a face on the front of the pack automatically completed the consumer's face as they held up the bag, effectively turning the packaging into billboards.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

LaysPassASmile PresentationBoard.jpg

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