BBDO, McCann & Spencer, O&M + Havas lead the way at finalist stage of Hong Kong Effie Awards

SoCO - Wardrobe Apartment.jpgThe Association of Accredited Advertising Agencies of Hong Kong (HK4As) has announced the shortlist of Effie Hong Kong Awards 2017 with 40 finalists, which recognized internationally in marketing communications and effectiveness.

After two rounds of judging chaired by Sylvia Lee, Head of Central Marketing, Hang Lung Properties, finalists from 17 agencies were selected to compete the Awards across 35 categories.

BBDO leads the way with 6 finalists all for the Society for Community Organisation's "Wardrobe Apartment". Ogilvy & Mather, McCann & Spencer and Havas all have 4 finalists each. DDB,  mcgarrybowen and Hungry Digital have 3 each. JWT, Mediacom and Grey all have 2 finalists. One finalist each has been awarded to Maxuz, Uth Creative Group, Habour City Estates, Dentsu OMD and IPG Mediabrands.
The final round of judging was held on 25 May to review the shortlisted campaigns and yielded 2 Golds, 4 Silvers and 10 Bronzes.

The winners of the 2017 Effie Hong Kong Awards will be announced at Prizes Presentation Luncheon on 16 June at Regal Hong Kong Hotel. The winners list will be published on the HK4As' official website after the Prizes Presentation.

View the Shortlist: HK4As Effie Hong Kong Awards 2017 Finalists List .pdf

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