BBDO Malaysia launches InstaDrive for Mercedes-Benz for test drives via mobile devices

Instadrive 2.jpgInstadrive 3.jpgBBDO Malaysia has helped Mercedes-Benz Malaysia offer drivers a way to test drive the C-Class via their mobile devices, with the launch of InstaDrive.

InstaDrive uses the Instagram story function to provide users with a way to experience the C-Class. They can explore the sedan's sleek interior, the sound system, and even different drive modes including comfort, sports, eco, and more.

The campaign targets the more mobile-conscious consumer, engaging with them on a platform most frequently used.
Commenting on InstaDrive, Lay Jian Yi, Creative Director at BBDO Malaysia shared, "It's a simple idea to bring the C-Class experience to people in an engaging and innovative way. We turned the Instagram Story feature into a driving simulator, offering an opportunity for fans to experience the endless possibilities with the C-Class."

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