Arcade wins four major consumer brands for Suntory Beverage and Food Singapore

Nick Marrett.jpgArcade has grown its relationship with Suntory Beverage & Food Singapore. The work, which is across four major consumer beverage brands, includes conceptualization and execution of advertising campaigns through all channels for Ribena, Lucozade, MYTEA and a yet to be launched beverage brand.

The brand campaigns which will include TVC, print and digital, will run across North and Southeast Asia in 2017. Arcade Singapore will handle the regional work with Arcade's Jakarta office offering consumer insights and creativity in Indonesia, Southeast Asia's biggest market.
Nick Marrett Arcade Founder and Group CEO (pictured) said, "We believe driving growth through creativity is key to building great client relationships. It feels good when a client like Suntory gives you one brand, Arcade delivers and then the client rewards us with three more iconic brands. Suntory want to grow and in Arcade they have found an entrepreneurial partner with the creativity to make that happen."

Arcade's relationship with Suntory began in 2015 when they won a pitch for MYTEA.

Mario Suzuki, Vice President - Marketing (Beverage Division) from Suntory Beverage & Food Singapore added, "The Arcade team creates wonderful advertising ideas that live in all channels. The work always comes from the heart of the brand but the killer blow is their irresistible consumer hooks. Creativity is the only road to growth in a market that expects new and interesting every time".

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