A young Chennai man discovers the London he didn't know with British Airways in a digital film by OgilvyOne Worldwide New Delhi

British Airways.jpgAfter tugging at your heartstrings last year with 'Fuelled by Love', British Airways brings you its latest brand campaign 'Discover the London You Don't Know'. In the form of a digital film created by OgilvyOne Worldwide New Delhi the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights.

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British Airways2.jpgBritish Airways has committed to putting the customer back into the heart of everything they do, and connect people and possibility in the moments that matter the most. The brief was to make British Airways seen as the catalyst of unforgettable experiences, adventures and making memories. The creative had to connect both rationally and emotionally with the India's younger population. The germ of the idea came from the insight that today's Indian travellers are more travellers, than tourists. They look for offbeat experiences through which they discover themselves better. Also, across generations, London has been a character in most people's travel stories, never a destination and British Airways has been a trusted partner since 1924 in many such stories. Thus, the idea of following a young man's journey to London to retrace his grandfather's footsteps.
 
British Airways3.jpgSeen through the eyes of a young man from Chennai who discovers his grandfather's journal, the viewers are taken on a journey in which he relives his grandfather's time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.
 
Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi said, "The idea was to show that no matter how many London stories you have heard, there's always one that you haven't. Because that story is for you to discover. And choosing to fly British Airways is the best culmination to any story about London. Also, there's the fact that Indians have been flying British Airways for generations. The challenge was to create a film that captures both these facets."
 
British Airways4.jpgRobert Williams, British Airways'  Head of Sales - Asia Pacific and the Middle East said, "From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London's unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story."
 
"Flying to London has become even more cost effective with the strength of the rupee against the pound. With these great value offers and so much happening in London, this is the best time to visit the city," Williams added.

Credits -
Abhishek Gupta - Senior Creative Director
Deepak Kumar - Creative Director
Abhishek Shrivastava - Creative Controller
Sidharth Shukla - Vice President & Head of OgilvyOne Delhi
Namita Koshy - Associate Vice President
Nikhil Negi - Account Director
Sasanka Das - Senior Planner
Production House - Q.E.D. Films
Director - Amit Masurkar

1 Comments

SV said:

Nice enough story, but not a thing about the airline.

Fly British Airways because your grandpa did is not the most flattering image.

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