Y&R Indonesia hires Upasana Dua as planning head + launches 2017 BrandAssetValuator data

Upasana Dua.jpgY&R Group Indonesia has appointed Upasana Dua as Head of Planning, and announces the upcoming launch of 2017 BrandAssetValuator proprietary data for Indonesia.

A brand strategy specialist with some 16 years' experience across categories, Dua (pictured left) has headed up planning at both country and regional levels on iconic brands including Oreo, Horlicks, Kraft and NIVEA. Her extensive FMCG experience has revolved around the need to constantly reinvent and strengthen brand message.

Dua said, "It's an exciting time to be joining Y&R Indonesia, following the agency's considerable new business wins at the end of last year and ahead of the launch of BAV. With people creating their own identities and consumption patterns no longer defined by traditional demographic segmentation, brand marketers need strategic planning and insights now more than ever."
Y&R will also be launching its 2017 (and fourth) wave of BrandAssetValuator data for Indonesia. Since its 1993 launch, BAV has become the world's largest database and model on brand perceptions. It assesses a brand's health in the marketplace, compares its assets to the competition, and explores the category dynamics in the context of the broader "brandscape" of thousands of brands.

"It's great to welcome Upasana as Y&R continues to build out its strategy and data capabilities in Indonesia and the region," said Matthew Collier, CEO, Y&R Group Indonesia. "We also look forward to launching 2017 BAV data for Indonesia. It's an invaluable tool for mapping comparative perceptions of brands, offering insights for clients and an advantage for Y&R as an industry-leading integrated agency."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.