Phibious Indonesia wins digital duties for Gudang Garam International and launches intersport.id
Following a multi-agency pitch conducted 3 months ago, Phibious Indonesia was awarded the digital mandate for Gudang Garam International.
Intersport.id is the first automotive sports platform in Indonesia, that’s aimed at inculcating a passion for motor sports in the country. The new website is launched with a mobile-first experience in mind, where the gyroscope of a smartphone comes into play. An immersive experience that helps you browse content by simply tilting your phone. In a way, it’s like “steering” through the content. The intersport.id mobile application and an exciting mobile game will be launched within the next two months.
The platform, owned by Gudang Garam International, is the new avatar of ggintersport.com, which was earlier a soccer content platform. Going forward, 90% of the website’s content will be focused on automotive sports, and the remaining around soccer.
Commenting on the development, Mr. Kent, Brand Manager, Gudang Garam International, said, “We are constantly seeking to upgrade experiences of our consumers and fans. Given the world we live in, content marketing is key to build our relevance with the consumer. We are keen to find new passion points that our audience can relate with, and create immersive experiences for them. Going forward, we have plans to lift the standard of automotive sports in Indonesia, and we will work towards developing and discovering new local talent in this sphere. The platform also resonates with the brand values and personality of Gudang Garam International – appealing to everyday heroes who are risk takers and seeking thrill and excitement in every sphere of life. However, the site is completely brand neutral and offers great entertainment for our fans and followers.
We have a strong vision, and in Phibious Indonesia, we saw a partner that was driven and motivated to work with us in bringing our vision to life.”
To this, Anish Daryani, CEO, Phibious Indonesia, adds, “It is an absolute honor for us to partner with Gudang Garam in this exciting journey. We have been building our credentials in the content marketing space, and this is our canvass to showcase both innovation and creativity. The current website has an evolved and immersive UX, that gives users the feel of being on the driver’s seat in a sports car. We think this one-of-a-kind experience will go a long way in our audience developing passion for automotive sports. It also fits in from a strong cultural insight perspective – where people want to live life in the fast lane, but are forced to slow down because of barriers of responsibility, conformity, and even traffic and infrastructure. But this platform helps them satiate their yearning for speed. Hence, we are launching with the campaign #LIveForSpeed. Going forward, we will be launching a mobile app for android and iOS platforms, as well as an exciting racing and drifting mobile game. Excitement around automotive sports just went to whole new level!”