OMD Hong Kong strengthens management team by adding two data and content directors

OMD Hong Kong has appointed two leaders in the areas of content and data to propel the agency’s and its clients’ future forward growth strategy.

Mark Goh, previously the Creative Innovation Director for OMD China, has been transferred to OMD Hong Kong to take up the role of Senior Content Innovation Director while Quentin Chow has been appointed to lead the agency’s data solutions as Data Marketing Director. In his new role, Goh (pictured left) will help clients evaluate, create and strategize brand’s content in sync with being ‘media fit’ while Chow will lead the agency’s data marketing efforts powered by technology, tools, and data strategy to drive innovation and effectiveness.

With over 19 years of work experience in Singapore, Vietnam and China, Goh joined OMD China as their Creative Innovation Director in 2014 and has been instrumental in setting up the creative innovation team to provide holistic and awards winning solutions to OMD China’s clients. Chow comes from a multimedia & entertainment technology background and has over 15 years of experience in the digital space in a variety of roles and functions from TFI Digital Media Limited, Next Digital Limited, Sizmek, TVB.com and Yahoo! Hong Kong Limited.

Commenting on his new role, Goh said, “With the current convergence of data and content marketing, media agencies have become the new consultant to amplify creative ideas effectively by using the knowledge of media platforms, data and audience insights. I look forward to the new challenge to enhance OMD Hong Kong’s value-proposition.”

“OMD Hong Kong’s strategic move to tap into data analytics and technology for communications planning to help brands personalize their storytelling is a truly exciting opportunity for me. I look forward to empower the Business Directors and help their clients drive business growth”, commented Chow (pictured left).

“OMD Hong Kong offers the most integrated and effective communication solutions simply because we have transformed with time and have built future facing expertise in-house to deliver strategies, ideas and executional excellence. Internally, we are structured to allow our talents to become specialists, be it in strategic planning, research & insights, integrated media solutions, digital and content marketing. Throughout the planning and implementation process, our business directors are the ones who bring every specialist together to achieve our clients’ business goals. Mark and Quentin are brilliant additions to our leadership team,” said Deric Wong, CEO OMD Hong Kong.

Goh reports to Wong while Chow reports to OMD Hong Kong’s Head of Digital, Koyi Wu. They are a part of the management team at OMD Hong Kong.