Ogilvy & Mather Bangalore uses ceramic bowls to launch the slimmest Titan ceramic watch

Titan.jpgThe Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch via Ogilvy & Mather Bangalore, the idea to play the famous signature Titan tune on Jaltarang felt natural. Jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand.



JH said:

don't know what this has to do with a watch….unless its a watch with a scratch proof dial.

Idea has nothing to do with slimness.

But still, very well shot. Craft award please.

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