Leo Burnett puts in dominant performance to win Agency of the Year at Malaysian Kancil Awards

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Leo Burnett KL_Kancil.jpgLeo Burnett Malaysia nabbed the coveted “Agency of The Year” title at the 2017 Kancil Awards, held at the Majestic Hotel in Kuala Lumpur last Friday.

Leo Burnett dominated the award show with a total of 51 accolades including 1 Gold (Lazada “Blast Off”), 15 Silver and 35 Bronze awards.

Speaking about Leo Burnett’s strong performance Tan Kien Eng, Chief Executive Officer, Publicis One Malaysia said: “What I have been most proud of is the fact that the winning campaigns were created for some of our largest clients at Leo Burnett. At Leo Burnett and across Publicis One, we are committed to use creativity to deliver future-facing, effective solutions for our clients’ communications needs. On the back of the more stringent judging process at the revamped 2017 Kancil Awards, we are especially honoured by this recognition.”

This year marked the return of the Kancil Awards following its sabbatical last year to “refocus, rethink and refresh” itself. All entries went through a more rigorous judging process than before, with a jury of more than 50 scrutinizing the submissions. A total of 564 entries were entered into the revamped Kancil Awards this year and a total of six Gold, 26 Silver and 79 Bronze medals were awarded.

Leo Burnett campaigns recognized at the awards show were created for the agency’s key clients including Petronas, McDonald’s, Samsung, Tenaga Nasional, Maxis, Dignity for Children Foundation (Project B), Carlsberg, Lazada, Coway, Dutch Lady, WOW, F&N and AIA.

Best of Show and 3 Golds went to the Mudah “Hoeeki” campaign from Isobar. Naga DDB also won two Golds.