K3 Communications Singapore brings cheer to Star Wars fans in a series of four videos
In collaboration with Disney, Cheers has commissioned a series of 4 campaign videos for the launch of its Star Wars Rollinz figures promotion. The videos were produced by K3 Communications Singapore together with videographer Gan.
The first 3 videos were done in teaser style to draw interest to the promotion. Drawing on widely recognised Star Wars movie cues, the videos follow the humorous encounters of 2 Star Wars fans while in the Cheers stores. The video campaign has garnered over 80 thousand views so far.
Victor Cheong, General Manager, Cheers, said, “Cheers is always looking at fun and interesting ways to connect with our customers. We are pleased to be able to partner with Disney and Brand Loyalty to bring the iconic Star Wars franchise to our Cheers and FairPrice Xpress stores. We are heartened by the enthusiastic response to the videos created for this rewards program, which is part of our ongoing engagement effort to add more to the lives of our customers.”
Goh Wee Kim, Creative Partner of K3 said, ” We are grateful for the opportunity to partner Cheers in this fun and engaging project. These videos show that great works can be effectively delivered at any budget or form if we are willing to think out of the box.”
Credits –
Creative Team: Josh Yang, Shery Wee
Accounts Servicing Team: Seah Hui Shan, Garrick Lee
Creative Directors: Goh Wee Kim, Nicholas Leong
Videographer: Gan
Client: Susan Cheong, Jean Chua