Aurvana headphones campaign via JWT invites consumers to plug in to their favorite band

Creative Technology Ltd. has launched a campaign, created by J. Walter Thompson Shanghai, that illustrates how the company’s Aurvana headphones deliver an immersive listening experience, with audio quality so true that you’ll feel like you are directly plugged in to a live performance.

The campaign, which consists of three executions, “Rock”, “Rap” and “Reggae”, is designed to increase awareness of the Aurvana range, and drive both trial and purchase. The campaign will run in print and on Singapore’s MRT stations throughout April and May.

“A great idea that wouldn’t have been possible without a brave client” said Carlos Camacho, Executive Creative Director at J. Walter Thompson Shanghai.

“It always feels nice to address our client’s needs with outstanding ideas,” said Norman Tan, J. Walter Thompson North Asia Chief Creative Officer, China Chairman.

“Aurvana, Creative’s premium headphones and earphones created from decades of acoustic heritage and meticulous craftsmanship, epitomizes the art of listening. True audio quality should always sound like it is directly from the artist,” said Low Long Chye, General Manager at Creative.

Credits:

Digital Artist: Diego Speroni