J. Walter Thompson Pakistan wins Ufone account

J. Walter Thompson Pakistan has won the Ufone creative and digital account after a competitive pitch.

Ufone, owned by Etisalat Group Company, is one of Pakistan’s top mobile telecom providers, with a presence in all major cities in Pakistan and nationwide coverage.

“I am grateful to the Ufone team for believing in our work and passion,” said Imran Afzal, CEO J. Walter Thompson Pakistan. “With a clear vision of building brands and being a true business partner, the team of passionate individuals at JWT Pakistan is ready to take the Ufone brand to new heights.”

Pakistan’s telecommunications sector has grown rapidly in recent years and included the entrance of foreign telcos as the government makes efforts to deregulate the industry. The country had more than 160 million mobile subscribers last year, according to the Pakistan Telecommunication Authority.