BBDO Malaysia and Anlene's new Heart-Plus help couples to grow young together in new campaign

Anlene.jpgBBDO Malaysia has helped Anlene roll out a new campaign to launch the new Anlene Heart-Plus, by turning "growing old together" on its head and setting a new standard for love and commitment between couples.

The 'Grow Young Together' campaign seeks to trigger conversations about ageing, debunking the myth that it should restrict mobility and lifestyle choices. Anlene proposes that with the right nutrition, people can continue to live as young as they feel inside.

VIEW THE SPOT
Anlene3.jpgBuilding on the insight that women are usually the ones pushing their partners to stay healthy, the campaign is focused on encouraging married, middle-aged women to look to Anlene Heart-Plus for themselves and their partner [EM1] and inspire them to engage in activities they can do together, even as they age.

The video features local jazz singer Sheila Majid and her husband Acis as living embodiments of the Grow Young Together proposition.

The BBDO team on this project included VJ Anand, Lee Tak Shune, Lay Jian Yi, Krystle Morais, Hugo Pacheco and Khalida Kamaludin.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.