Asia scores 70 finalists in the first wave of the shortlists of The One Show: TBWA and Dentsu networks lead the way

Behind the leather.jpgThe One Show has announced the first wave of finalists in Cross-Platform, Film, Direct Marketing and Print & Outdoor with Asia picking up a total of 70 finalists led by Japan with 17, followed by Singapore with 13, Thailand 12 and India 10.

Leading networks are TBWA with 15 and Dentsu with 11.

In the Cross-Platform category Asia scored 7 finalists led by Ogilvy Group Thailand with two and Grey Malaysia, Leo Burnett India,Taproot Dentsu Mumbai, BBDO India and Dentsu Tokyo with one finalist each.

The Film category saw Asia pick up just two finalists with BBDO India and Grey Group Singapore with one each.
Loving the Night.jpgAsia scored 18 finalists in the Direct Marketing category led by TBWA/Hakuhodo with 4.

In Print & Outdoor Asian agencies scored 43 finalists led by the TBWA network with 11 and Dentsu with 9. TBWA Thailand's "Loving the Night" print campaign for McDonalds leads the way with 8 finalists.


Asia Finalists


Cross Platform
Ogilvy Group Thailand / Bangkok People for the Ethical Treatment of Animals Behind the leather x 2
Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York Pantene #DadDo
Leo Burnett India / Mumbai Bajaj Auto The Nation's Bike
Taproot Dentsu / Mumbai  Adidas Adi9as Odds
BBDO India / Mumbai P&G India Dads #ShareTheLoad
Dentsu / Tokyo + Pen. / Tokyo + Creative Power Unit / Tokyo + TYO Drive / Tokyo Panasonic Corporation Life is electric

VIEW THE CROSS-PLATFORM SHORTLIST

Film
BBDO India / Mumbai P&G India Dads #ShareTheLoad
Grey Group / Singapore DanChurchAid (DCA) #ClearThePitch

VIEW THE FILM SHORTLIST

Direct Marketing
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul UNIQLO Heat Tech Window
Dentsu / Tokyo + Pen. / Tokyo + Creative Power Unit / Tokyo + TYO Drive / Tokyo Panasonic Corporation Life is electric
J. Walter Thompson Japan / Tokyo Daitan Holdings (Fuji Soba) and 230 Soba Street Promotion Committee Soba Allergy Tattoo Checker
Ogilvy & Mather Japan / Tokyo Refugees International Japan The Refugee Collection
Hero Shot Avatars.jpgBBH / Singapore Nike Nike Unlimited Stadium
Havas Worldwide / Shanghai Global Road Safety Partnership SMS Last Words
Ogilvy Group Thailand / Bangkok People for the Ethical Treatment of Animals Behind the leather x 2
TBWA\Hakuhodo / Tokyo  Tourism Australia GIGA Selfie
TBWA / Shanghai China Association of the Deaf Signemoji
BBDO India / Mumbai P&G India Dads #ShareTheLoad x 2
Taproot Dentsu / Mumbai  Adidas Adi9as Odds
Hakuhodo / Tokyo Takeo Tokyo Deep Nights
TBWA\Hakuhodo / Tokyo + TYO / Tokyo + Birdman / Tokyo Nissan Motor Company Intelligent Parking Chair
J. Walter Thompson / Bangkok Thai Samsung Electronics / Thai Association of The Blind Touchable Ink
J. Walter Thompson Japan / Tokyo + Onion / Tokyo + amana / Tokyo Tanizawa +MET PROJECT
TBWA\Hakuhodo / Tokyo  Tourism Australia GIGA Selfie

VIEW THE DIRECT MARKETING SHORTLIST

Print & Outdoor
Hakuhodo Indonesia / Jakarta PT. United Family Food Sour-Faced Woman
Hakuhodo Indonesia / Jakarta PT. United Family Food Sour-Faced Man
MullenLowe / Singapore + MullenLowe / London Unilever (Breeze) Wool
MullenLowe / Singapore + MullenLowe / London Unilever (Breeze) Textile
MullenLowe / Singapore + MullenLowe / London Unilever (Breeze) Wool
McCann World Group India / Mumbai World For All World For All ( Pet Adoption )
Dentsu / Singapore Regional Environmental Awareness Cameron Highlands Boy
TBWA\THAILAND / Bangkok McDonald's Loving the night 1
TBWA\THAILAND / Bangkok McDonald's Loving the night 2
TBWA\THAILAND / Bangkok McDonald's Loving the night
TBWA\THAILAND / Bangkok McDonald's Loving the night 1
TBWA\THAILAND / Bangkok McDonald's Loving the night 2
TBWA\THAILAND / Bangkok McDonald's Loving the night 3
Dentsu / Singapore Regional Environmental Awareness Cameron Highlands Floods
Dentsu / Tokyo + Mori / Tokyo + Creative Power Unit / Tokyo + Pen. / Tokyo Honda Motor Company Honda. Great Journey.
McCann World Group India / Mumbai World For All World For All (Pet Adoption)
MullenLowe / Singapore + MullenLowe / London Unilever (Breeze) Textile
TBWA\THAILAND / Bangkok McDonald's Loving the night
The Nine / Shanghai Amnesty International Prison of the Head
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul UNIQLO Heat Tech Window
Dentsu / Tokyo + Pen. / Tokyo + Creative Power Unit / Tokyo + TYO Drive / Tokyo Panasonic Corporation Life is electric
J. Walter Thompson Japan / Tokyo Daitan Holdings (Fuji Soba) and 230 Soba Street Promotion Committee Soba Allergy Tattoo Checker
McCann World Group India / Mumbai Maharashtra Dyslexia Association The Dancing Letters
Ogilvy Group Thailand / Bangkok People for the Ethical Treatment of Animals Behind the leather
BBH / Singapore Nike Nike Unlimited Stadium
Cheil / Hong Kong Samsung #BeTheirEyes
AP Thai.jpgCJ Worx / Bangkok AP Thailand The Unusual Football Field Project : Football field that breaks through the rectangular boundary
TBWA\Hakuhodo / Tokyo  Tourism Australia GIGA Selfie
Dentsu / Singapore Regional Environmental Awareness Cameron Highlands Floods
Dentsu / Tokyo Dentsu Advertising Awards Selection Council The Study of Human Being
Dentsu / Tokyo + Mori / Tokyo + Creative Power Unit / Tokyo + Pen. / Tokyo Honda Motor Company Honda. Great Journey.
Ogilvy Group Thailand / Bangkok Seub Nakhasathien Foundation One Cut Kill All
TBWA\Hakuhodo / Tokyo + Hakuhodo Products / Tokyo Takashimaya Kimono Wearing the Rain
Dentsu / Tokyo + Mori / Tokyo + Creative Power Unit / Tokyo + Pen. / Tokyo Honda Motor Company Honda. Great Journey. Travel sticker scrapbook
J. Walter Thompson / Shanghai SAKURA Shower Battle
Ogilvy & Mather India / Gurgaon Yum Restaurant Marketing You Eat. They Eat.
Dentsu / Tokyo + Creative Power Unit / Tokyo East Japan Railway Company Get Back, Tohoku.
TBWA\THAILAND / Bangkok McDonald's Loving the night
MullenLowe / Singapore + MullenLowe / London Unilever (Breeze) Textile
TBWA\Hakuhodo / Tokyo  Tourism Australia GIGA Selfie
BBH / Singapore Nike Nike Unlimited Stadium
Ogilvy & Mather / Singapore Allianz Amateur Replay

VIEW THE PRINT & OUTDOOR SHORTLIS

1 Comments

Optional said:

Nike Unlimited Stadium. Amazing work BBH. Well done Aste and team. Aste you rockstar!

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