733 entries make it through to the Pencil round of D&AD: Dentsu Tokyo nets 19 Pencils and BBH Singapore, BBDO India, Kinetic Singapore + CJ Worx Bangkok perform strongly
This year’s D&AD Judging Week has come to a close and 733 entries have made the cut with the colour of the Pencils to be announced at tomorrow night’s awards Cceremony in London. A Wood Pencil is the old “In-Book” level, Graphite is the old “Silver Nomination” level; A Yellow Pencil is judged to be the best in the world and Black Pencils are vary rare – the ultimate creative accolade from D&AD, reserved for work that is ground-breaking in its field.
Japan leads Asia’s performance so far this year with 29 Pencils. Singapore has 21, India 16, Thailand 12, China 8 and South Korea, Hong Kong and The Philippines with 2 each. Asia has a total of 92 entries that made it through to to be Pencil winners.
The top ranking countries by number of Pencils won are:
United States – 182 Pencils
United Kingdom – 164 Pencils
Australia – 54 Pencils
France and Germany – 30 Pencils
Before the award night Dentsu Japan is the top ranking agency in terms of number of Pencils won:
Dentsu Japan – 19 Pencils
adam&eveDDB and Clemenger BBDO Melbourne – 13 Pencils
Droga5 – 12 Pencils
BBDO New York and TBWA\Media Arts Lab – 11 Pencils
BBH Singapore is also a top performer with their Nike “Unlimited Stadium” gaining 8 Pencils. BBDO India, Kinetic Singapore and CJ Worx Bangkok have also performed well with 5 Pencils each.
All 733 Pencils will appear in the 55th D&AD Annual published later this year.
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at seven. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional.
D&AD CEO Tim Lindsay commented: “D&AD Festival 2017 is well under way and it is a spectacular explosion of creativity. From today the 26,000 pieces of work that have been entered into the D&AD Professional Awards can be viewed by all, and we would encourage everyone to take in the sheer breadth of creative excellence that is on show this year. We can’t wait to share the winners with you at the Ceremony tomorrow.”
DOWNLOAD THE LIST OF WINNERS: D&AD 2017 – Total Pencil winners without Pencil level.xlsx
8 Comments
Why is D&AD awarding so much scam?
This used to be the one awards that weeded out scam. Look at the winners from Asia. most of it is complete scam and everyone knows it except D&AD.
Sad.
So I googled the Otterbox Idiot Proof campaign, a pencil winner in the Integrated Digital Campaigns category and what do you think came up?
Nothing. At. All.
Yet it’s being awarded for Digital Marketing.
You expect this in Cannes, but does this even matter to D&AD?
I changed my mind, not all is scam. Well done BBH for so many shortlists on Nike.
@Such a scam said: you are impersonating me!
You are correct. Well done to BBH on nike.
But what is your opinion on Otterbox and the other winners from Singapore?
Other countries too. China definitely scam. India. UAE. Maybe some from Brazil. Argentina. Japan. Thailand.
As long as the cheque for the entry fee clears, award show organisers don’t care whether its scam or not.
Enter more, the higher the chance your agency will be invited as a judge.
And if the scam wins, blame the judges.
Why is anyone still surprised about this?
Hey Not a scam:
You are true that Asia is mostly scam except a few. But this poor D&AD or Cannes needs money no. If they don’t make Asia happy or the lobby – they will suffer financially. So they have to make their standard and taste low.
Like in Cannes they say “we will tough on scams this year… so they go tough on Film and activation etc. If you see the print and outdoor or design and few other stuff – whoa! Scam!”. And thats where Asia shows their skills.
“From an agency. For agencies”.
Asia is good with metals and trophies and helps in promotion of people involved. If you see the real work – day to day stuff or the stuff which consumers actually sees it, it’s so so lame.
But that’s the truth of the industry.
D&AD standard has dropped….what is so mind-blowing about a stadium shaped like a shoe….for a running shoe brand….isnt it the most obvious first thought?